# Wild Photos for Green Products Kate Hudson for WildAid By Bianca | Published 2008-03-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/kate-hudson-wildaid References: [people](http://www.people.com/people/stylewatch/gallery/0,,20187004_4,00.html) & [wildaid.org](http://www.wildaid.org/index.asp?CID=1) Kate Hudson is widely known for her natural ways, from her boho style of dressing to the environmental causes she supports. Most recently she's supported [WildAid](http://www.wildaid.org/index.asp?CID=1)in a project which saw her team with her long time hair stylist, David Babaii, to launch an eco-friendly haircare line. Hudson will donate 10 per cent of the proceeds to the foundation which aims to end the [illegal trade of wild animals](https://www.trendhunter.com/trends/camp-aspen). In the African photo shoot for the ad campaign, shot by Peter Lindbergh, the young starlet posed with [exotic animals like cheetahs](https://www.trendhunter.com/trends/return-of-the-cheetah) and lion cubs. "I really have a thing about natural product," she said. "It's very difficult to make things that are completely organic and sustainable. David and I got so excited about making something like that. Making something conscious and making it good." "We have a blast together," she said of her stylist. "I'm just lucky to have him as my companion while I travel and work." Kate, who is Goldie Hawn's daughter, said her favourite animal to work with was the cheetah. "He was purring," she said. "I remember listening to it and [asking], 'Should I be running right now because his purr sounds more like a growl?' But they're like, 'No. He's just super happy.' And I got really comfortable with it. And I would literally lay on the cheetah. It was really pretty cool." She liked the lions too though. "Even though they're babies, they are lions. They were very sweet. I would put them on their back and rub their tummy. And they would love it!" ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 77% | Activity: 35% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Haircare:** The trend of eco-friendly haircare products is on the rise, presenting an opportunity for companies to develop organic and sustainable haircare lines. - **Wildlife Conservation:** The growing interest in wildlife conservation creates opportunities for businesses to support and contribute to foundations and organizations dedicated to ending the illegal trade of wild animals. - **Animal-inspired Fashion Shoots:** The trend of incorporating exotic animals in fashion shoots presents an opportunity for creative collaborations and unique marketing campaigns. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry can tap into the market demand for eco-friendly haircare products to develop and promote organic and sustainable haircare lines. - **Non-profit and Wildlife Conservation:** Non-profit organizations and businesses in the wildlife conservation industry can collaborate to raise awareness and funding for initiatives aimed at ending the illegal trade of wild animals. - **Fashion and Photography:** The fashion and photography industries can explore creative collaborations that incorporate exotic animals in fashion shoots, creating unique and attention-grabbing campaigns. ## Related on Trend Hunter - [Outdoor Ecosystem Campaigns](https://www.trendhunter.com/trends/vital-ground-foundation.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Polar Bear-supporting Collections](https://www.trendhunter.com/trends/keep-it-wild.md) - [Eco-Friendly Deodorant Lines](https://www.trendhunter.com/trends/humble-brands.md) - [Model-Launched Pet Brands](https://www.trendhunter.com/trends/tate-taylor.md) - [Celebrity Brand Ambassadorships](https://www.trendhunter.com/trends/uniqlo-taps-cate-blanchett.md) - [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md) - [Elephant-Inspired Charitable Fashion Lines](https://www.trendhunter.com/trends/elephant-family-usa.md) - [Ethical Cosmetics Campaigns](https://www.trendhunter.com/trends/sabrina-elba.md)