# Nature-Inspired Nail Stickers The Kate Broughton Collection Offers Random Illustrated Designs By Sarah Nazim | Published 2012-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kate-broughton References: [katebroughton](http://www.katebroughton.co.uk/) & [facebook](https://www.facebook.com/kate.broughton.12) These nail designs from the Kate Broughton collection are filled with [cute animated illustrations of nature-inspired objects](https://www.trendhunter.com/trends/wilderkind-collection) such as birds and leafs, making this collection ideal for wildlife admirers. [Stick-on nail art](https://www.trendhunter.com/trends/sally-hansen-salon-effects-perfect-presson-nail-collection) has recently become a popular trend due to its ease of application and beautiful end results, which is why many women are resorting to them. Often the designs found are bursting with color and [girly prints](https://www.trendhunter.com/trends/hello-kitty-friends), which is quite the opposite of these nail pieces. The Kate Broughton collection caters to women who like simplicity and minimal colors. By catering to a niche segment, the company is able to profit off of a growing trend. Distinction is huge when it comes to product offerings, as consumers who like variety, will seek out brands that can offer it to them. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 63% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Nature-inspired Nail Stickers:** Opportunity to explore other niche designs such as abstract art or bold graphic prints for those who desire more complexity on their nail art. - **Stick-on Nail Art:** Avenue for offering customized designs for events such as weddings, birthdays or company logos to cater to different consumer needs. - **Simplicity and Minimal Colors:** Potential to target eco-friendly and vegan consumers by using non-toxic, cruelty-free and natural ingredients that fit the brand's minimalist approach to nail art. ### Who This Affects Most - **Beauty:** Market competitors can offer higher product quality by using sustainable materials, and innovation by creating reusable and biodegradable nail stickers that resonate with eco-conscious consumers. - **Fashion:** Fashion designers can collaborate with nail companies to offer matching nail stickers to their fashion collections, providing a holistic approach to their creative output. - **Marketing and Promotions:** Partnerships with event planners and marketing firms can provide a platform to showcase customizable design collections, which in turn provides quality branding opportunities for event attendees and sponsors. ## Related on Trend Hunter - [Fashion-Branded Press-On Nails](https://www.trendhunter.com/trends/impress-x-kate-spade.md) - [Supermarket-Inspired Nail Art Designs](https://www.trendhunter.com/trends/festival-inspired-nail-art.md) - [Lifestyle-Inspired Press-On Nails](https://www.trendhunter.com/trends/nail-collections.md) - [Color-In Press-On Nails](https://www.trendhunter.com/trends/tipzy.md) - [QSR-Inspired Nail Kits](https://www.trendhunter.com/trends/mcdonalds-collection.md) - [At-Home Cat-Eye Nail Kits](https://www.trendhunter.com/trends/cateye-nail.md) - [Witchy Nail Design Collections](https://www.trendhunter.com/trends/kiss-x-wicked-for-good.md) - [Multidimensional Press-On Nails](https://www.trendhunter.com/trends/kiss-colorfx-by-impress.md) - [AI Nail Art](https://www.trendhunter.com/trends/nail-designs-ai.md)