# Provocative Political Campaigns Katarzyna Szczolek Tries to Win Votes Through Sultry Bikini Ads By Summer Luu | Published 2010-11-18 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/katarzyna-szczolek References: [jezebel](http://jezebel.com/5690607/polish-politician-hopes-bikini-bod-will-earn-votes) & [nydailynews](http://www.nydailynews.com/news/world/2010/11/14/2010-11-14_sara_may_aka_katarzyna_szczolek_uses_sexy_bikini_photos_in_campaign_ad_for_warsa.html) Polish pop singer Katarzyna Szczolek, aka Sara May, would like to win a district council seat in her hometown of Warsaw. To win votes, she's using photographs of scantily clad self on the beach as part of her political campaign. "Beautiful. Independent. Competent." is the tagline behind her campaign. These ads of Katarzyna Szczolek may just be good enough to be taken seriously. After all, sex does sell -- right? **Implications** - Sex appeal is the easiest way to sell something. Products featuring a sensual element are appealing to those who want to feel a sense of seduction in their purchases. Companies trying to attract a larger number of customers could focus on this desire. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 80% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Sex Appeal in Advertising:** Using sex appeal in advertising can be an effective way to attract customers and increase sales. - **Sensual Marketing:** Incorporating a sensual element into products can tap into consumers' desire for seduction and enhance their purchasing experience. - **Provocative Political Campaigns:** Using controversial and attention-grabbing tactics, such as provocative imagery, in political campaigns can help candidates capture the public's attention and potentially influence voter behavior. ### Sectors Adopting This - **Advertising:** The advertising industry can explore the use of sex appeal and sensual marketing techniques to create more impactful campaigns for their clients. - **Fashion:** The fashion industry can incorporate sensual elements into their designs and marketing strategies to cater to consumers seeking products with a seductive appeal. - **Politics:** In political campaigns, leveraging provocative tactics can disrupt traditional approaches and potentially attract a wider audience, leading to increased voter engagement and support. ## Related on Trend Hunter - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Pop Culture Presidency Campaigns](https://www.trendhunter.com/trends/brat.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Adult Content-Themed Beers](https://www.trendhunter.com/trends/lauren-beers.md)