# Water Play Photography Katarina Balgavy Infuses Fun Into Her Photo Shoots By Emily Evans | Published 2011-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/katarina-balgavy References: [whitezine](http://www.whitezine.com/en/photography/katarina-balgavy.html) & [katarinabalgavy](http://www.katarinabalgavy.com/) While many [fashion photographers](https://www.trendhunter.com/trends/artiste-series) focus on overly stern-looking models, talents like Katarina Balgavy deviate away from the norm and capture playful, fun-loving faces. The Vienna, Austria-born photographer undeniably has a passion for her craft of capturing [fierce fashion](https://www.trendhunter.com/trends/alessandro-micheles). Katarina Balgavy has become well known in the fashion world, as she's previously edited captures for top clients like Marie Claire and Austria’s Next Top Model. While this photographer’s talent may span across photography, graphic design and multimedia, she appears equally talented in all three areas. **Implications** - Photographers who double as graphic designers or multimedia artists should be an inspiration to creatives who are considering expanding into another industry. Companies appreciate this multifaceted approach to work, especially those in industries affected by the recession. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 99% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Multifaceted Creativity:** Photographers doubling as graphic designers or multimedia artists inspire a trend towards multifaceted creativity. - **Playful Fashion Photography:** A trend towards capturing fun, playful expressions in fashion photography gains popularity. - **Personal Branding:** Photographers who can establish a personal brand by standing out from the norm gain increasing recognition. ### Who This Affects Most - **Fashion Photography:** Fashion photography can benefit from incorporating playfulness and fun-loving expressions. - **Graphic Design:** The intersection of photography and graphic design presents opportunities for creative work and revenue streams. - **Multimedia Art:** Talented artists who can combine photography with other multimedia forms can offer unique and in-demand services. ## Related on Trend Hunter - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Playful Abstract Exhibitions](https://www.trendhunter.com/trends/the-shape-of-play.md) - [Cat-Inspired Camera Collections](https://www.trendhunter.com/trends/strawberry-kawaii.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Retro Doll-Themed Cameras](https://www.trendhunter.com/trends/barbie-film-camera.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Photographer-Collab Card Games](https://www.trendhunter.com/trends/artiste-series.md)