# Animal-Saving Lipsticks This Kat Von D Lipstick Supports Chimps and Fights Animal Testing By Laura McQuarrie | Published 2016-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kat-von-d-lipstick References: [refinery29](http://www.refinery29.com/2016/09/121876/new-fall-makeup-elf-loreal?utm_source=feed&utm_medium=rss) & [katvondbeauty](https://www.katvondbeauty.com/about-kat-von-d-beauty/project-chimps.html) This new Kat Von D lipstick is more than just a red-hued cosmetic. As its name suggests, the limited-edition 'Project Chimps Liquid Lipstick' supports chimpanzee rehabilitation and fights to put an end to animal testing. 20% of the proceeds generated from the product will be donated to these causes through the Project Chimps nonprofit organization. The cruelty-free product is a new addition to Kat Von D's Everlasting Liquid Lipsticks and promises to be a "life-proof lipstick that will not wear off." The vegan beauty product is enriched with nourishing Vitamin E and sunflower seed wax, which both play a part in keeping the cosmetic product comfortable on the lips during all-day wear. This Kat Von D lipstick is one of many new cosmetics that's putting an emphasis on its plant-based ingredients and cruelty-free philosophy. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 43% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Animal-friendly Cosmetics:** The trend of cosmetics brands creating products that are cruelty-free and support animal welfare organizations. - **Cause-driven Marketing:** Brands are aligning with specific causes and donating a portion of their proceeds to support them. - **Vegan Beauty Products:** The rising trend of beauty products that are free from animal-derived ingredients and appeal to vegan consumers. ### Who This Affects Most - **Cosmetics Industry:** The cosmetics industry can tap into the growing consumer demand for cruelty-free and ethically-produced cosmetics by creating animal-friendly product lines and partnering with animal welfare organizations. - **Nonprofit Industry:** Nonprofit organizations focused on animal welfare, like Project Chimps, can benefit from partnerships with cosmetic brands that share their mission and allocate a portion of their proceeds to support their cause. - **Health and Wellness Industry:** The health and wellness industry can capitalize on the demand for vegan and cruelty-free beauty products by developing and promoting plant-based cosmetics that align with ethical and sustainable values. ## Related on Trend Hunter - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md) - [City-Inspired Bold Lip Glosses](https://www.trendhunter.com/trends/bold-lip-gloss.md) - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Charitable Lip Beauty Initiatives](https://www.trendhunter.com/trends/watier.md) - [Long-Lasting Matte Lip Tints](https://www.trendhunter.com/trends/matte-lip-tint.md) - [Cosmetics-Themed Dog Toys](https://www.trendhunter.com/trends/pawer-grip-primer-dog-toy.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Convenient Cosmetic Sticks](https://www.trendhunter.com/trends/lip-cheek-sticks.md)