# Women-Empowering Cooking Campaigns Pampered Chef Partners with Kat Ashmore By Kalin Ned | Published 2026-02-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kat-ashmore References: [prnewswire](https://www.prnewswire.com/news-releases/pampered-chef-honors-international-womens-day-with-women-who-stir-up-change-campaign-featuring-chef-kat-ashmore-302685627.html)  [Pampered Chef](https://www.trendhunter.com/trends/pampered-chef) has partnered with [chef and cookbook author](https://www.trendhunter.com/trends/gemma-stafford) Kat Ashmore to launch a marketing initiative titled 'Women Who Stir Up Change' in recognition of International Women's Day. Pampered Chef and Kat Ashmore will be working together to create content centered on a co-developed recipe — the Loaded Sweet Potato Nachos — and a selection of the brand's kitchen tools that Ashmore uses to prepare the dish. The spotlight falls on Pampered Chef's Rapid-Prep Mandoline, its Electric Twist & Chop, the Mix 'N Chop, and the [Deluxe Air Fryer & Oven](https://www.trendhunter.com/trends/versuni-and-unilever-foods). The campaign draws a direct line between the company's founding story, which began with a woman creating a business from her home kitchen to support her family, and contemporary figures like Kat Ashmore, who transitioned from a professional culinary career to building a large online community focused on approachable home cooking. Image Credit: Pampered Chef ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 25% | Activity: 31% | Freshness: 65% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Women-empowering Brand Collaborations:** Collaborative campaigns that center female founders and creators create opportunities for brands to redefine authenticity and loyalty by tying product narratives to social impact and personal stories. - **Kitchen-tool Influencer Integration:** Pairing culinary influencers with specific kitchen appliances opens possibilities for modular product co-design and integrated content-product ecosystems that reshape purchase drivers. - **Home-cooking Community Commerce:** Community-led recipe sharing and commerce around approachable home cooking allows platforms to monetize micro-communities and blur lines between content, commerce, and product development. ### Who This Affects Most - **Consumer Kitchenware:** A shift toward influencer-backed, story-driven product lines can enable smaller kitchenware companies to compete through rapid iteration and niche differentiation rather than scale alone. - **Food Media and Content:** Media businesses focused on accessible home cooking may be disrupted by shoppable, creator-first formats that convert engagement directly into product sales and proprietary commerce data. - **Direct-to-consumer Retail:** Brands selling directly to consumers can leverage campaign-led product bundles and creator partnerships to bypass traditional retail channels and capture higher-margin, loyalty-driven revenue. ## Related on Trend Hunter - [Printed Stoneware Dinner Sets](https://www.trendhunter.com/trends/the-pioneer-woman-5.md) - [Kid-Friendly Cooking Boxes](https://www.trendhunter.com/trends/pampered-chef-kids-club.md) - [Chef-Crafted Meal Kits](https://www.trendhunter.com/trends/home-chef-x-gordon-ramsay.md) - [Frozen Home Cooking Ingredients](https://www.trendhunter.com/trends/packd-frozen-ingredients.md) - [Cooking Competition Meal Boxes](https://www.trendhunter.com/trends/yes-chef-meal-kit.md) - [Culinary Tradition Food Campaigns](https://www.trendhunter.com/trends/merchant-gourmet-yes-chef-campaign.md) - [Streaming Service Recipe Menus](https://www.trendhunter.com/trends/paramount-uk-and-hellofresh.md) - [Stress-Free Meal Promos](https://www.trendhunter.com/trends/amys-night-off.md) - [Cooking Companion Apps](https://www.trendhunter.com/trends/cook-well.md)