# Cardboard Furniture Showrooms The Karton Group Showroom Offers a Unique Cardboard Collection By Ell Smith | Published 2017-09-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/karton-group-showroom References: [kartongroup](https://www.kartongroup.com/blog/karton-cardboard-furniture-in-the-usa/) & [kartongroup](https://www.kartongroup.com/) The Karton Group Showroom has opened in Brooklyn, offering a more legitimate and accessible means to distribute its low-cost but durable cardboard furniture. Many [Millennials](https://www.trendhunter.com/trends/loft-love) have grown accustomed to frequently moving, and require [easily portable furniture](https://www.trendhunter.com/trends/the-moving-box-table) to cater to those specific lifestyle requirements. However, most of those affordable furniture options sacrifice aesthetic, hindering an inhabitant from feeling fully comfortable in a home. Karton Group's collection serves as a solution to this problem, offering practical furniture pieces for every room in the home, which allow for a unique styling experience without breaking the bank. The lightweight furniture is fully functional and offers a range of designs from storage units to bed frames and work desks. The cardboard furniture would appeal to the environmentally friendly, or cost-conscious consumer that's looking to spruce up an abode on a budget. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 81% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Portable Furniture for Millennials:** The rise of frequent moving among Millennials creates a demand for easily portable furniture that caters to their specific lifestyle requirements. - **Affordable Furniture with Aesthetic Appeal:** The need for affordable furniture options that do not sacrifice aesthetic is on the rise, providing opportunities for disruptive innovation in the furniture industry. - **Environmentally Friendly Furniture:** Increasing demand for environmentally friendly furniture opens up opportunities for disruptive innovation in sustainable materials and manufacturing processes. ### Sectors Adopting This - **Furniture:** The cardboard furniture trend offers opportunities for disruptive innovation in the furniture industry as companies explore new materials and design concepts. - **E-commerce:** The rise of cardboard furniture showrooms presents opportunities for disruptive innovation in online furniture retail and delivery services. - **Sustainable Packaging:** The use of cardboard as a versatile and cost-effective material for furniture opens up opportunities for disruptive innovation in sustainable packaging solutions for various industries. ## Related on Trend Hunter - [Upcycled Waste Material Furniture](https://www.trendhunter.com/trends/cardboard-furniture-design.md) - [Cardboard Box-Transformed Furniture](https://www.trendhunter.com/trends/box-exhibition.md) - [Collapsible Flatpack Side Tables](https://www.trendhunter.com/trends/edo-side-table.md) - [Stackable Flat-Pack Furniture](https://www.trendhunter.com/trends/bug-collection-1.md) - [Sleek Modern Furniture Designs](https://www.trendhunter.com/trends/nycxdesign.md) - [Durable Flat-Packed Furniture](https://www.trendhunter.com/trends/eilersen.md) - [Modular Tool-Free Furniture Designs](https://www.trendhunter.com/trends/xylo-living-modular-furniture-system.md) - [Envelope-Packaged Couch Designs](https://www.trendhunter.com/trends/couch-in-an-envelope.md) - [Repairable Flat-Pack Sofas](https://www.trendhunter.com/trends/flatpack-sofa1.md)