# Candy-Infused Trail Mixes Kar's Nuts and M&M's Partnered for Co-Branded Trail Mixes By Michael Hemsworth | Published 2024-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kars-nuts-and-mms References: [snackandbakery](https://www.snackandbakery.com/articles/111842-kars-nuts-debuts-m-and-ms-co-branded-trail-mix-line) & [secondnaturebrandsus](https://secondnaturebrandsus.com)  Kar's Nuts and [M&M's](https://www.trendhunter.com/trends/edible-arrangements-and-mms) announced a new partnership that will see the brand's teaming up to provide snackers with the perfect option for satisfying their craving for a sweet yet savory snack. The partnership will see two products coming to market including [Kar's Caramel](https://www.trendhunter.com/trends/kars-x-dunkin) 'N Chocolate with M&M's and Kar's Favorites Mix with M&M's, which each contain different kinds of M&M's candies. The Kar's Caramel 'N Chocolate with M&M's features M&M's Milk Chocolate candies with roasted and salted peanuts and crunchy butter toffee peanuts. Meanwhile, the Kar's Favorites Mix with M&M's has M&M's Milk Chocolate Candies, M&M's Peanut Butter Candies, M&M's Peanut Candies, roasted and salted peanuts, honey roasted peanuts and dried cranberries. [Second Nature Brands'](https://www.trendhunter.com/trends/brownie-brittle-red-white-and-blue-mms-mix) Chief Marketing Officer Jennifer Bauer spoke on the new Kar's Nuts and M&M's products saying, "We are excited to join forces with Mars on the highly anticipated collaboration between Kar's and M&M's, introducing two new snack mixes: Kar's Caramel 'N Chocolate with M&M's and Kar's Favorites Mix with M&M's. The sweet and salty fusion of flavors has always been a favorite among snack lovers, and these unique mixes combine the best of both worlds, creating an awesome snack experience that will be a hit with both Kar's and M&M's fans." ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 80% | Activity: 84% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Candy-infused Snacking:** The fusion of candy and traditional snacks like trail mix highlights a growing demand for hybrid snack experiences that cater to diverse taste preferences. - **Collaborative Brand Partnerships:** Joint ventures between popular brands such as Kar's Nuts and M&M's suggest a trend towards co-branding strategies that leverage the strengths of each brand to create new market opportunities. - **Sweet-savory Flavor Fusions:** The popularity of combining sweet elements like M&M's candies with savory components in trail mixes points to increased consumer interest in multi-sensory snacking experiences. ### Who This Affects Most - **Snack Food Industry:** The introduction of candy-infused trail mixes taps into the evolving preferences in the snack food industry, focusing on innovative product combinations to attract varied consumer segments. - **Confectionery Industry:** This trend underscores the confectionery industry's move towards collaboration with other food categories to create unique, cross-category products. - **Food and Beverage Collaborations:** The partnership between Kar's Nuts and M&M's exemplifies the potential within the food and beverage industry for brand collaborations that diversify product offerings and capture new demographics. ## Related on Trend Hunter - [Cafe-Style Snack Mixes](https://www.trendhunter.com/trends/kars-x-dunkin.md) - [Sweet-and-Salty Snack Mixes](https://www.trendhunter.com/trends/planters-trail-mix.md) - [Salty Cereal Snack Mixes](https://www.trendhunter.com/trends/chex-mix-sweet-salty.md) - [Branded Collaboration Candy Gifts](https://www.trendhunter.com/trends/edible-arrangements-and-mms.md) - [Halloween-Inspired Candy Mixes](https://www.trendhunter.com/trends/mms-mad-scientist-mix.md) - [Collaboration Candy Brittles](https://www.trendhunter.com/trends/brownie-brittle-x-mms-minis.md) - [Nutty Honey-Roasted Chocolate Candies](https://www.trendhunter.com/trends/mms-honey-roasted-peanut.md) - [Healthy Trail Mix-Style Bars](https://www.trendhunter.com/trends/kind-snacks-2.md) - [Iconic Candy-Covered Donuts](https://www.trendhunter.com/trends/krispy-kreme-mms-collection.md)