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# Whimsical Mod Fashion
The Karolina Kurkova ELLE France Editorial is Full of Color and Texture

By Meghan Young | Published 2011-12-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/karolina-kurkova-elle-france
References: [fashionising](http://www.fashionising.com/pictures/b--Wearable-whimsy-Karolina-Kurkova-15067.html) & [elle.fr](http://www.elle.fr/)

There is colorblocking and then there is the Karolina Kurkova ELLE France editorial. Although there is definitely a colorblock theme going on, it is not as cut and dry as most stylist would typically take it. Instead, there is a [whimsical element](https://www.trendhunter.com/trends/wild-rose-sparrow) in place of an elegant one thanks to the slew of [different textures used throughout](https://www.trendhunter.com/trends/arty-knitwear) the photoshoot.

Titled 'Sur Tous Les Tons,' which is French for In Every Key, the Karolina Kurkova ELLE France editorial does hold the key to great fashion. Filled with [layers, materials and hues](https://www.trendhunter.com/trends/tekla-evelina-severin-and-layered), this photoshoot is a lesson in mixing and matching. Shot by Nagi Sakai for the magazine's December 2011 issue, this elegantly playful editorial was styled by the creative Michele Beaurenaut.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 68% | Activity: 37% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Colorblocking:** Disruptive innovation opportunity: Exploring new ways to incorporate colorblock themes with a whimsical twist.
- **Mixing and Matching:** Disruptive innovation opportunity: Developing technologies or platforms that make it easier for consumers to experiment with mixing and matching different textures, materials, and hues.
- **Elegant Playfulness:** Disruptive innovation opportunity: Creating fashion designs or products that combine elegance with a playful twist, appealing to consumers who seek unique and creative styles.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: Introducing sustainable and eco-friendly materials into the fashion industry to enhance the whimsical element of designs while reducing environmental impact.
- **Photography:** Disruptive innovation opportunity: Developing advanced photo editing software or AI-powered tools to enhance the visual effects of colorblocking and mixing and matching techniques in fashion editorials.
- **Style and Lifestyle Publications:** Disruptive innovation opportunity: Utilizing augmented reality or interactive digital platforms to enhance readers' engagement with fashion editorials, allowing them to virtually mix and match different textures, materials, and hues.

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