# Vitamin-Rich Wellness Drinks The Karma Wellness Water Elderberry Starfruit is Tasty yet Functional By Michael Hemsworth | Published 2020-10-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/karma-wellness-water References: [foodbev](https://www.foodbev.com/news/karma-wellness-water-to-launch-elderberry-starfruit-flavour/) & [drinkkarma](https://drinkkarma.com) The [Karma Wellness](https://www.trendhunter.com/trends/karma-cbd-water) Water Elderberry Starfruit is one of the latest flavors from the brand that will offer consumers a tasty option to choose when looking to quench their thirst and even support their [overall health](https://www.trendhunter.com/trends/balaveda). The drink is packaged with the brand's patented Push Cap that enables consumers to load the beverage with a proprietary blend of [natural superfruits, vitamins and antioxidants](https://www.trendhunter.com/trends/boost-water). The drink is thus packed with 110% of the daily recommended amount of seven essential vitamins such as vitamins A, B12, D and E, while only having 20 calories per bottle. The Karma Wellness Water Elderberry Starfruit drink will be launching at a variety of major US retailers now at a price point of $2.49 each. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 56% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Functional Wellness Drinks:** Disruptive innovation opportunity: Develop functional wellness drinks that combine hydration with targeted health benefits. - **Personalized Beverage Packaging:** Disruptive innovation opportunity: Create personalized beverage packaging that allows consumers to customize their drink with added vitamins and antioxidants. - **Low-calorie Nutrient-rich Drinks:** Disruptive innovation opportunity: Produce low-calorie nutrient-rich drinks that provide a satisfying taste while meeting daily vitamin requirements. ### Sectors Adopting This - **Beverage Industry:** Disruptive innovation opportunity: Explore new ways to create innovative and functional beverages that cater to consumers' health and wellness needs. - **Packaging Industry:** Disruptive innovation opportunity: Develop innovative packaging solutions that allow for personalized customization and functionality in beverage products. - **Wellness Industry:** Disruptive innovation opportunity: Integrate wellness-focused features into beverage products to appeal to health-conscious consumers. ## Related on Trend Hunter - [Push-Cap CBD Beverages](https://www.trendhunter.com/trends/karma-culture.md) - [Portable Hydration Kits](https://www.trendhunter.com/trends/karma-water-1.md) - [Tropical Probiotic Beverages](https://www.trendhunter.com/trends/pineapple-coconut-probiotic-water.md) - [Probiotic Hydration Sticks](https://www.trendhunter.com/trends/karma-probiotic-stick-packs.md) - [Wellness-Promoting Fruit Drinks](https://www.trendhunter.com/trends/rebbl-1.md) - [Vitamin-Rich Sparkling Waters](https://www.trendhunter.com/trends/dr-funk.md) - [Immunity-Boosting Kids Beverages](https://www.trendhunter.com/trends/star-water.md) - [Fruity Vitamin-Boosted Waters](https://www.trendhunter.com/trends/rubicon-spring-vits.md) - [Functional Fizzy Drinks](https://www.trendhunter.com/trends/humble-warrior.md)