# Meat-Free Supermarkets The Karma Supermarket Sells Only Vegetarian and Vegan Goods By Laura McQuarrie | Published 2017-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/karma-supermarket References: [clearlyveg](http://www.clearlyveg.com/blog/2017/06/05/coop-switzerland-opens-vegetarian-supermarket) & [coop.ch](http://www.coop.ch/en/about-us/company.html) The Coop Group from Switzerland recently opened the [Karma Supermarket](https://www.trendhunter.com/trends/pineapple-coconut-probiotic-water), which is a new destination for an assortment of vegetarian and vegan products. The all-new vegetarian and vegan supermarket is now stationed inside of the high-traffic Zug train station, making it the largest of its kind in Switzerland. The new store was launched in response to a growing demand for [alternative plant-based products](https://www.trendhunter.com/trends/veganuary-range), including everything from fresh produce and cosmetics to beverages and cereals. Some of the other reasons that health-conscious consumers will be drawn to the store is for its in-house cafe, selection of bulk goods and in-store recipe demonstrations. As well as there being a number of [vegan-friendly eateries and supermarkets](https://www.trendhunter.com/trends/blue-green-meals) now opening up around the world, there are also clothing shops and other lifestyle boutiques appearing based off of similar values. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 93% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Meat-free Supermarkets:** The rise of vegetarian and vegan supermarkets is a disruptive innovation for the food industry. - **Alternative Plant-based Products:** Growing demand for plant-based products presents opportunities for disruptive innovation in food production and retail industries. - **Lifestyle Boutiques Based on Plant-based Values:** The proliferation of lifestyle boutiques based on plant-based values is an indication of a growing market for disruptive innovation in retail. ### Sectors Adopting This - **Food Retail:** The rise of vegetarian and vegan supermarkets presents opportunities for disruptive innovation in the food retail industry. - **Food Production:** Growing demand for plant-based products presents opportunities for disruptive innovation in the food production industry. - **Retail:** The proliferation of lifestyle boutiques based on plant-based values presents opportunities for disruptive innovation in the retail industry. ## Related on Trend Hunter - [Meat-Free Retailer Expansions](https://www.trendhunter.com/trends/continente.md) - [Vegan Product-Promoting Supermarket Campaigns](https://www.trendhunter.com/trends/supermarket-campaigns.md) - [Expansive Online Vegan Marketplaces](https://www.trendhunter.com/trends/vegan-marketplace.md) - [Meat-Free Prague Butcher Shops](https://www.trendhunter.com/trends/plantbased-butcher-shop.md) - [Vegan-Friendly Grocer Campaigns](https://www.trendhunter.com/trends/veganuary-offers.md) - [Welcoming Plant-Based Butcheries](https://www.trendhunter.com/trends/like-meat-but-better.md) - [Plant-Based Sub Shops](https://www.trendhunter.com/trends/plantbased-sub-shop.md) - [Tempeh Retailer Expansions](https://www.trendhunter.com/trends/plant-power.md) - [Travel-Focused Vegan Bars](https://www.trendhunter.com/trends/ritter-sport-1.md)