# Refreshing Caffeine-Boosted Waters Karma Energy Water Has 150mg of Caffeine Per Bottle By Michael Hemsworth | Published 2023-10-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/karma-energy-water References: [foodbev](https://www.foodbev.com/news/karma-water-launches-energy-boosting-water-line/) & [drinkkarma](https://drinkkarma.com)  [Karma Energy Water](https://www.trendhunter.com/trends/karma-cbd-water) is a new product from [Karma Water](https://www.trendhunter.com/trends/karma-water-1) created in partnership with [Kyowa USA](https://www.trendhunter.com/trends/centr-enhanced-drink) to provide consumers with a way to boost their alertness in a decidedly tasty manner. The drink features 150mg of naturally sourced caffeine from green tea alongside B-Complex vitamins, which will work to elevate a person's energy levels in a sustained manner. The drink also features a blend of nootropics, essential nutrients and adaptogens to further increase the beverage's ability to offer sustained energy. The drinks come in five flavors, which each boast the Cognizin Citicoline brain health ingredient from Kyowa. Karma Water CEO CJ Rapp spoke on the Karma Energy Water range saying, "Karma Energy Water represents a transformative leap in the sector as over the past three decades, consumer preferences have markedly evolved, with a growing demand for healthier energy options grounded in scientific nutrition. Today’s consumers are not only seeking physical alertness but also enhanced mental clarity.” ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 60% | Activity: 75% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Caffeine-boosted Waters:** A trend in the beverage industry leading to the creation of energy drinks infused with caffeine for a quick boost of alertness. - **Sustained Energy:** A trend towards incorporating nutrients, vitamins, and adaptogens in beverages to provide long-lasting energy without the crash. - **Brain Health Ingredients:** A trend in the health and wellness industry integrating ingredients like Cognizin Citicoline to enhance mental clarity and cognitive function. ### Sectors Adopting This - **Beverage Industry:** Opportunity for beverage companies to develop innovative caffeine-infused drinks that provide a tasty and refreshing way to boost alertness. - **Health and Wellness Industry:** Opportunity for companies in the health and wellness sector to create beverages that offer sustained energy through the incorporation of essential nutrients, vitamins, and adaptogens. - **Nutritional Supplements Industry:** Opportunity for companies in the nutritional supplements industry to develop products that promote brain health and cognitive function by including ingredients like Cognizin Citicoline. ## Related on Trend Hunter - [Push-Cap CBD Beverages](https://www.trendhunter.com/trends/karma-culture.md) - [Portable Hydration Kits](https://www.trendhunter.com/trends/karma-water-1.md) - [Energy-Boosting Spring Waters](https://www.trendhunter.com/trends/caffeinated-spring-water.md) - [Bubbly Caffeinated Beverages](https://www.trendhunter.com/trends/wakewater.md) - [Functional Sparkling Water](https://www.trendhunter.com/trends/centr-enhanced-drink.md) - [Naturally Caffeinated Sparkling Water](https://www.trendhunter.com/trends/como-no.md) - [Refreshing Functional Beverages](https://www.trendhunter.com/trends/focusaid-watermelon-mint.md) - [Energy-Boosting Water Enhancers](https://www.trendhunter.com/trends/amata-water-enhancers.md) - [Natural Caffeine Energy Drinks](https://www.trendhunter.com/trends/c4-smart-energy-drinks.md)