# Villainous Vixen Editorials The Stunningly Sinister Karlie Kloss W Magazine Spread By Armida Ascano | Published 2010-09-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/karlie-kloss-w-magazine References: [hautemacabre](http://hautemacabre.com/2010/09/where-troubles-melt-like-lemon-drops/) & [wmagazine](http://www.wmagazine.com/) This Karlie Kloss W Magazine shoot creates a persona more similar to Cruella DeVille than Marilyn Monroe for the normally sultry supermodel. Kloss represents the [classic female villain](https://www.trendhunter.com/trends/disney-villains-2) in flawlessly pale makeup, impossibly black hair and [red eyeshadow](https://www.trendhunter.com/trends/urban-decay-x-m3gan). The menacing look on the model's face adds to the looming tone of the series. Ironically entitled 'Where Troubles Melt Like Lemon Drops,' the series is set on a sunny farm to contrast the [macabre styling](https://www.trendhunter.com/trends/kiss-wickedinspired-collection). Ultimately, the Karlie Kloss W Magazine shoot induces a sense of wonder, fantasy, and a bit of fear. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 87% | Activity: 78% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Villainous Fashion:** There is an opportunity to disrupt the traditional notion of fashion by exploring more villainous and macabre themes in fashion shoots and editorials. - **Dark Fantasy Beauty:** Beauty brands could create more products aimed at those who enjoy a darker aesthetic, such as pale foundation, black hair dye, and red eyeshadow. - **Elevated Villainous Imagery:** There is an opportunity to explore more elevated forms of villainous imagery through photographs, paintings, and other artistic mediums. ### Who This Affects Most - **Beauty:** There is an opportunity for beauty brands to create darker and more villainous themed products and campaigns. - **Photography:** There is an opportunity for photographers to explore more villainous and macabre themes and create elevated villainous imagery for fashion shoots and editorials. - **Fashion:** There is an opportunity for the fashion industry to explore more villainous and macabre themes in their designs and runway shows. ## Related on Trend Hunter - [Villainous Comic Character Makeup](https://www.trendhunter.com/trends/revolution-beauty-x-dc-supervillains-collection.md) - [Villainous Bridal Gowns](https://www.trendhunter.com/trends/allure-bridals-disney-bridal-gowns.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Edgy 90s-Style False Lashes](https://www.trendhunter.com/trends/kiss-lash-couture-rebel-collection.md) - [Villain-Inspired Collaborative Streetwear](https://www.trendhunter.com/trends/marvel-and-kith.md)