# Affectionate Car Commercials The Karlie Kloss Mercedes-Benz Short Films are Myterious By Katie Pagnotta | Published 2013-02-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/karlie-kloss-mercedes References: [highsnobiety](http://www.highsnobiety.com/2013/02/13/ryan-mcginley-presents-mind-of-its-own-for-mercedes-benz-starring-karlie-kloss/) & [mercedes-benz](http://www.mercedes-benz.ca/content/canada/mpc/mpc_canada_website/en/home_mpc/passengercars) The Karlie Kloss Mercedes film series are bizarre snippets into a mysterious love affair with cars. [Mercedes-Benz](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds) has featured Kloss in a stunning equestrian car campaign and have now released [cinematic short films](https://www.trendhunter.com/trends/mystery-at-the-grooms) starring the gorgeous model. The whimsical and bizarre short films are filmed by Jefferson Hack. The video debut is titled 'Mind of its Own' and showcases Kloss once again with a majestic white horse. This time a [sleek silver Mercedes](https://www.trendhunter.com/trends/mercedesbenz-cla) cruises by and Kloss chases after it. There is no one visible in the vehicle and the windows are tinted. Suddenly the mystery car returns, Kloss hops in and a love affair with the vehicle itself unfolds. The Karlie Kloss Mercedes film series is stunning, intriguing and allures in car enthusiasts. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 16% | Activity: 4% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Mysterious Car Commercials:** Unconventional and enigmatic car commercials can captivate viewers and leave memorable impressions. - **Celebrity Involvement in Car Advertisements:** Involving famous models and influencers in car advertisements could attract a wider audience and generate buzz. - **Short Films as a Marketing Tool:** Creating short films instead of traditional commercials could offer a fresh and unique approach to advertising. ### Industries Being Reshaped - **Automotive Industry:** Car companies could create unconventional and enigmatic marketing campaigns to stand out from competitors and capture audience attention. - **Advertising Industry:** Marketing agencies and firms can explore the use of short films and celebrity endorsements in their campaigns to offer a fresh perspective. - **Entertainment Industry:** The use of short films as marketing tools could also benefit the entertainment industry by blending advertising seamlessly with entertainment content, while generating buzz for both industries. ## Related on Trend Hunter - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Human-Made Car Campaigns](https://www.trendhunter.com/trends/the-coded-love-letter.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Car-Themed Film Contests](https://www.trendhunter.com/trends/lexus-film-masters-challenge.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md)