# Skyscraper-Scaling Campaigns The Karlie Kloss iCB Spring 2011 Ads Bring Fashion to New Heights By Summer Luu | Published 2011-04-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/karlie-kloss-icb-spring-2011 References: [fashiongonerogue](http://fashiongonerogue.com/karlie-kloss-icb-spring-2011-campaign-ryan-mcginley/) & [icb-brand](http://www.icb-brand.com/) The Karlie Kloss iCB Spring 2011 ads touch the sky in a bright and playful campaign showcasing this season's energetic clothing line. Against a backdrop of skyscrapers in the [city of New York](https://www.trendhunter.com/trends/back-to-the-city), Kloss is seen floating in the air with the city line just at her fingertips. Casual separates with a pop of color are featured in this collection of striped tees, vibrant leggings and trench coats. Single words describe the [fresh and feminine line](https://www.trendhunter.com/trends/contemporary-femininity) in each print ad, stating "daring," "sexy" and "brave." It's truly a look for downtown city-chic women. The [bold style really brings spring fashion](https://www.trendhunter.com/trends/marc-jacobs-charm-collection) to new heights. The Karlie Kloss iCB Spring 2011 campaign was photographed by Ryan McGinley with art direction by Doug Lloyd. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 30% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Skyscraper-inspired Fashion:** Opportunity for designers to create clothing and accessories that incorporate architectural elements and shapes inspired by skyscrapers. - **Floating and Levitation Concepts:** Innovative technologies or artistic techniques that allow models or products to appear as if they are floating or levitating in advertisements or campaigns. - **Bold Visual Storytelling:** Using bold and playful imagery to communicate brand messages and evoke emotions, providing opportunities for creative advertising and marketing approaches. ### Where This Applies - **Fashion and Apparel:** Fashion designers and brands can incorporate skyscraper-inspired elements into their collections, offering unique and visually striking garments. - **Photography and Art Direction:** Photographers and art directors can explore innovative techniques, like levitation, to create visually captivating campaigns or advertisements. - **Advertising and Marketing:** Brands can utilize bold visual storytelling to create memorable and engaging advertisements, capturing the attention of their target audience. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [New York-Centric Campaigns](https://www.trendhunter.com/trends/bergdorf-goodmans.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md)