# Using Handbags as Masks Karl Lagerfeld at Paris Fashion Week 2008 By Holger Mohr | Published 2008-10-02 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/karl-lagerfelds-as-interactive-bag-paris-fashion-week-2008 References: [icydk](http://icydk.com/2008/10/01/karl-lagerfeld-paris-fashion-week-2009-collection/) & [icydk](http://icydk.com/2008/10/01/karl-lagerfeld-paris-fashion-week-2009-collection/) At the Paris Fashion Week, the German design genius Karl Lagerfeld presented a [interactive bag](https://www.trendhunter.com/trends/artycapucines-vii) with his face printed on the front. Models held the bag over their faces as they strutted down the [catwalk](https://www.trendhunter.com/trends/at-the-edge-of-time). Between the Lagerfeld doll from earlier this year and this interactive face bag, it's clear why Karl Lagerfeld has been the chief designer of [Chanel](https://www.trendhunter.com/trends/factory-5) since 1993. At the age of 74, he is still innovative, full of spirit and able to celebrate his strengths in dramatic fashion. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 29% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Fashion:** Opportunity for fashion brands to use interactive elements in their designs, such as interactive bags with printed faces. - **Personalized Accessories:** Rise of personalized accessories, where individuals can have their own faces or unique designs printed on bags or other fashion items. - **Novelty Fashion:** Growing trend of incorporating novelty and unique elements into fashion, like using handbags as masks for runway shows. ### Sectors Adopting This - **Fashion Design:** Disruptive innovation opportunities in the fashion design industry to create interactive, personalized, and novelty fashion items. - **Print-on-demand:** Opportunities for print-on-demand companies to cater to the demand for personalized accessories, allowing customers to print their own designs on fashion items. - **Event Production:** In the event production industry, there is an emerging market for unique and attention-grabbing fashion shows that showcase innovative elements like using handbags as masks. ## Related on Trend Hunter - [Cartoon Duck-Inspired Apparel](https://www.trendhunter.com/trends/disney-x-karl-lagerfeld.md) - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Inaugural Luxury Furniture Brands](https://www.trendhunter.com/trends/karl-lagerfelds-namesake-brand.md) - [Handle-Only Fashion Handbags](https://www.trendhunter.com/trends/no-budget-bag.md) - [Extravagant Luxury Pop-Ups](https://www.trendhunter.com/trends/giant-hamilton-handbag.md) - [Whimsical Artist-Designed Handbags](https://www.trendhunter.com/trends/artycapucines-vii.md) - [French Baguette-Shaped Bags](https://www.trendhunter.com/trends/fendi-baguette1.md) - [Lobster-Shaped Luxury Bags](https://www.trendhunter.com/trends/lobster-bag.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md)