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# Mannequinned Model Movies
Models in Karl Lagerfeld 'Window World' Short are Literally All Dolled Up

By Katherinev123 | Published 2011-01-13 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/karl-lagerfeld-window-world
References: [fashionmagazine](http://www.fashionmagazine.com/blogs/fashion/2011/01/11/fashion-news-karlâ€™s-latest-chanel-short-lindsey-wixson-is-mcqueenâ€™s-spring-campaign-star-and-tom-ford-gets-up-close-and-personal/) & [fashionista](http://fashionista.com/2011/01/watch-baptiste-giabiconi-play-a-mannequin-in-karl-lagerfelds-creepy-new-short-for-chanel/)

The Karl Lagerfeld 'Window World' video is the latest short by [Chanel's](https://www.trendhunter.com/trends/a-conversation-with-the-sun) esteemed designer. The odd, and somewhat creepy, video explores the world of mannequins, with models like Baptiste Giabiconi, Magdalena Frackowiak and Barbora Dvorakova cast as doll-like, plastic figures sporting [a lot of Chanel](https://www.trendhunter.com/trends/the-magical-house-of-chanel).

Eerie music and an eerie setting -- it's a room full of mannequins -- makes the Karl Lagerfeld Window World video an eyebrow-raiser. Nonetheless, the fashions featured, which include a gorgeous pair of orange pumps and a chic black dress or two, are stellar.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 4% | Activity: 11% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral)

## Key Themes

### What Makes This Trend Stand Out

- **Doll-like Fashion:** Disruptive innovation opportunity for fashion brands to explore the use of doll-like models in their advertising campaigns.
- **Creepy Aesthetic:** Disruptive innovation opportunity for visual artists and filmmakers to create unsettling and eerie atmospheres in their content.
- **Fashion Film:** Disruptive innovation opportunity for fashion brands to create unique and captivating short films to showcase their latest collections.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunity for fashion designers to experiment with unconventional model choices and aesthetics.
- **Film:** Disruptive innovation opportunity for filmmakers to explore unconventional themes and visuals in their movies.
- **Advertising:** Disruptive innovation opportunity for advertisers to create unsettling and attention-grabbing campaigns using unusual aesthetics.

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