# Contemporary Tuxedos Karl Lagerfeld Updates Traditional Evening Wear in Vogue Germany By Marissa Liu | Published 2009-09-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/karl-lagerfeld-vogue-germany-monokel-diele References: [picsandmodels.blogspot](http://picsandmodels.blogspot.com/2009/09/freja-beha-erichsen-and-heidi-mount.html) & [vogue.de](http://www.vogue.de/) The Kaiser of the fashion world, Karl Lagerfeld, is at it again photographing Freja Beha Erichsen, Heidi Mount and Baptiste Giaconi for the German [Vogue](https://www.trendhunter.com/trends/forever-care) editorial 'Monokel Diele.' All three models are either current or former muses to Karl Lagerfeld. Beha Erichsen has two Lagerfeld shot editorials in October’s anniversary issue. Like Beha Erichsen’s other spread, she once again appears alongside Karl Lagerfeld favorite Baptiste Giaconi in moody black and white photos. The duo are joined by the current face of [Chanel](https://www.trendhunter.com/trends/chanel-winter-tale), Heidi Mount and are clad in formal attire from Chanel, Stella McCartney and Armani Privé. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 83% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Contemporary Tuxedos:** Opportunity to modernize and update traditional evening wear for a more fashionable and relevant appeal. - **Editorial Fashion Photography:** Chance to showcase fashion trends and styles through innovative and visually striking photography techniques. - **Celebrity Muses:** Potential to leverage the popularity and influence of celebrities as inspiration for fashion design and marketing strategies. ### Industries Being Reshaped - **Fashion Design:** Disruptive innovation opportunities in designing contemporary tuxedos that blend tradition with modern aesthetics. - **Photography:** Opportunities to elevate and transform fashion photography through creative and unconventional approaches. - **Marketing and Advertising:** Opportunity to utilize celebrity muses in fashion campaigns to create buzz, generate brand awareness, and increase sales. ## Related on Trend Hunter - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Elegant Men's Formalwear](https://www.trendhunter.com/trends/jack-victor1.md) - [Inaugural Luxury Furniture Brands](https://www.trendhunter.com/trends/karl-lagerfelds-namesake-brand.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)