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# Digital Fashion Figurines
The Dematerialised is Selling an NFT of Late Designer Karl Lagerfeld

By Laura McQuarrie | Published 2021-09-10 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/karl-lagerfeld-nft
References: [yahoo](https://www.yahoo.com/now/latest-karl-lagerfeld-figurine-nft-040153990.html) & [thedematerialised](https://thedematerialised.com/)

Many household fashion names are now creating their very first NFTs and [Karl Lagerfeld](https://www.trendhunter.com/trends/disney-x-karl-lagerfeld) fans can find a figurine on The Dematerialised, a digital fashion marketplace. The digital asset was created for the late designer’s birthdate and there will be 777 collectibles available to consumers at 77 euros, based on what was Lagerfeld's favorite lucky number. There's also a second version of the figurine with just 77 editions, which comes with a premium chrome finish.

Those who are able to get their hands on the [limited-edition collectibles](https://www.trendhunter.com/trends/thrilljoy-pix) will find that they can use the images of their figurines with augmented reality technology.

In the future, collectors will be able to update the look of their figurines over time with the digital drops to come.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 89% | Activity: 92% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### What Makes This Trend Stand Out

- **NFT Fashion Collectibles:** The creation and sale of NFTs in the fashion industry allows for new forms of digital ownership and value.
- **Augmented Reality Fashion:** The integration of augmented reality with collectible fashion figurines provides a new way to showcase and interact with digital assets.
- **Digital Fashion Marketplaces:** The emergence of digital-only fashion marketplaces creates new opportunities for designers and collectors to showcase and sell unique creations.

### Sectors Adopting This

- **Fashion Retail:** Fashion retailers can explore the potential of NFTs and digital collectibles to create unique offerings and enhance their brand's image.
- **Technology:** Technology companies can provide innovative solutions for creating and displaying NFTs and other digital collectibles in new and engaging ways.
- **Art and Collectibles:** The art and collectibles industry can leverage NFTs and digital fashion figurines to expand their offerings and reach a wider audience with new forms of ownership and investment.

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