Karl Lagerfeld prefers the physical part of shopping in person vs. the visual part of shopping online. Lagerfeld was meeting with the EU competition commissioner to discuss the loosening of restrictions of selling luxury goods--read: anything designed by Karl Lagerfeld--online.
Lagerfeld extolls the pleasure of buying where one can feel the fabric and see colors in natural light. Lagerfeld is not a Luddite; with the help of his assistant, bodyguard and sometimes model Sébastien Jondeau he will sometimes buy CDs and books from Amazon.com. But “And I still like bookshops, and not because I have one,” he said. (Lagerfeld’s store 7L sells photobooks.)