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# Couture Icon Cola Bottles
Karl Lagerfeld Diet Coke Bottles Add Fashionable Flair to Soft Drinks

By Matt Ho | Published 2011-03-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/karl-lagerfeld-diet-coke-bottles
References: [racked](http://racked.com/archives/2011/03/28/new-karl-lagerfeld-diet-coke-bottles-will-hit-shelves-june-2011.php) & [karllagerfeld](http://www.karllagerfeld.com/)

If you're the type who needs to be fashionable in every way, I suppose carrying the Karl Lagerfeld Diet Coke bottles would be the best way to go in the case of holding a beverage.

The Karl Lagerfeld Diet Coke bottles mark another collaboration between the soft drink giant and the famed fashion designer. All three designs will feature a silhouette of Lagerfeld, with pink reigning as the dominant shade. The individual graphics include swirling pink stripes, black stars and dots for your viewing pleasure. The bottles are limited edition, so I suggest you go out and grab all three if collecting these are a must for you.

The newest Karl Lagerfeld Diet Coke bottles will be released in June 2011 in select specialty stores.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 42% | Activity: 99% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Limited Edition Collaborations:** The trend of fashion designers collaborating with beverage companies to create limited edition products opens up disruptive innovation opportunities in the realm of exclusive collectibles.
- **Fashionable Brand Partnerships:** The trend of renowned fashion designers partnering with non-fashion brands, such as soft drink companies, presents disruptive innovation opportunities for creating unique, stylish product offerings.
- **Celebrity Endorsements in Beverages:** The trend of celebrities and iconic figures lending their image and persona to beverage brands offers disruptive innovation opportunities in creating personalized and enticing drink options.

### Sectors Adopting This

- **Fashion Design:** The fashion design industry can leverage limited edition collaborations with beverage brands to create exclusive, collectible fashion items.
- **Beverage:** The beverage industry can explore fashionable brand partnerships to attract consumers seeking unique and stylish drink options.
- **Marketing and Advertising:** The marketing and advertising industry can tap into the trend of celebrity endorsements in beverages to create compelling campaigns and personalized brand experiences.

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