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# Haute Studded Timepieces
The New Karl Lagerfeld Collection of Watches is Bold and Edgy

By Gil Cohen | Published 2013-03-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/karl-lagerfeld-collection
References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.ca/2013/03/karl-lagerfelds-new-watch-collection.html) & [karl](http://www.karl.com/watches/)

Having designed watch collections for several other labels including [Chanel](https://www.trendhunter.com/trends/j12-watch) and [Fendi](https://www.trendhunter.com/trends/love-monster), Lagerfeld's new Karl Lagerfeld collection of watches is the natural next step in the designer's fashionable path.

The stunning timepieces are designed to be worn by both men and women, with dramatic gunmetal grays, matte blacks and polished steel bracing the seven different styles. From zippers to chains, these watch silhouettes are dynamically intriguing, with pyramid studs prevalent throughout the collection. Seven is the designer's favorite number and some of the watch faces feature the number in bold roman numerals, while the other numbers are marked by little studs.

The Karl Lagerfeld collection of timepieces is for the man and woman who could never be boring and is always on the cutting-edge of fashion.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 29% | Activity: 46% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Edgy Watch Collections:** Designing collections with bold, unique features aimed at making watches visually appealing and fashion-oriented
- **Gender-neutral Timepieces:** Creating watches that transcend traditional gender-based styles and appeal to a wide range of consumers
- **Stud Embellishments:** Incorporating metallic pyramid studs and similar embellishments to add dramatic flair to watch designs

### Where This Applies

- **Fashion and Luxury:** Developing product lines that combine high-end fashion and timepieces to attract fashion-savvy and luxury-oriented consumers
- **Retail and E-commerce:** Developing online and offline storefronts for luxury and trendy timepieces that cater to younger, more fashion-savvy audiences
- **Accessories Design:** Incorporating unique materials like steel, chains, zippers, and dramatic embellishments into accessories designs particularly for watches

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