# Color Splash Fashion Ads The Latest Karl Lagerfeld Campaign Stars Kendall Jenner By Meghan Young | Published 2015-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/karl-lagerfeld-campaign References: [refinery29](http://www.refinery29.com/2015/01/81284/karl-lagerfeld-kendall-jenner-ad) & [karl](http://www.karl.com/) The Karl Lagerfeld campaign for Spring 2015 perfectly encapsulates the feeling associated with the transitional season. Using the [color splash photography technique](https://www.trendhunter.com/trends/jiyongkim-fw25), it shows the model toting [vibrant accessories](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) while they themselves remain in black and white. But instead of being a throwback to 'Pleasantville,' the outfits are much more edgy and modern. Starring Kendall Jenner, who is almost unrecognizable in sunglasses and a long, banged hairdo, the Karl Lagerfeld campaign also features fellow models Sasha Luss, Ming Xi and Baptiste Giabiconi. A refreshing change from the fashion ads currently pervading people's lives, it will inspire women to start thinking about their [spring wardrobes](https://www.trendhunter.com/trends/marc-jacobs-charm-collection) for the year. After all, the Karl Lagerfeld campaign brings some perfect items to the forefront of consumers' minds with the help of the bright hues used throughout. Image Credit: Karl Lagerfeld ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 89% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Color Splash Photography:** Disruptive innovation opportunities include incorporating color splash photography into advertising campaigns to create vibrant and eye-catching visuals for products. - **Transitional Fashion:** Disruptive innovation opportunities could involve exploring new ways of marketing fashion by promoting transitional fashion lines for consumers to transition smoothly through different seasons. - **Model as Brand Ambassador:** Disruptive innovation opportunities could involve leveraging social media influencers and models as brand ambassadors to promote products and campaigns effectively. ### Where This Applies - **Fashion:** The fashion industry can leverage the color splash photography technique in advertising campaigns to create visually appealing content that showcases their products. - **Marketing and Advertising:** The marketing and advertising industry can explore new and creative ways of promoting transitional fashion to consumers through engaging visuals and messaging. - **Social Media Influencer Marketing:** The social media influencer marketing industry can look to collaborate with models and brand ambassadors to effectively promote fashion campaigns that resonate with target audiences. ## Related on Trend Hunter - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)