# Daydream-Inspired Beer Labels The Psychedelic Beer Bottle Designs by Karl Grandin are Eye-Popping By Kristina Marković | Published 2014-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/karl-grandin References: [hopsandcraft](http://hopsandcraft.com/psychedelic-beer-bottle-designs/?utm_source=Hops) & [karlgrandin](http://www.karlgrandin.com/spectacle/) The psychedelic [beer bottle designs](https://www.trendhunter.com/trends/range-of-beers) by Karl Grandin were inspired by his day dreams. The Swedish designer opened his nomadic craft brewery Omnipollo in 2011. Karl Grandin is also an artist, so naturally the [beer labels](https://www.trendhunter.com/trends/wind-and-waves) are designed by him also. Each brightly colored label has a one-of-a-kind illustration. Even though the symbols and designs are simple, the beer bottles are sure to stand out on the shelves. The incredibly quirky branding is appealing to a younger demographic, especially the artsy type. The trippy Omnipollo are daydream inspired designs are meant to catapult the [craft beer](https://www.trendhunter.com/trends/all-day-ipa) consumer into another universe. Karl Grandin wants Omnipollo beer drinkers to travel to far off lands and galaxies. The hippie-esque beer bottle design combined with the delicious beer will leave people having their own daydreams. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 46% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Psychedelic Beer Bottle Designs:** Disruptive innovation opportunity: Experiment with unconventional and eye-catching bottle label designs to attract younger, artsy consumers. - **Nomadic Craft Brewery:** Disruptive innovation opportunity: Explore the concept of a roaming or pop-up craft brewery to create unique beer experiences in different locations. - **Daydream-inspired Branding:** Disruptive innovation opportunity: Use imaginative and storytelling branding strategies to transport consumers into an alternate reality, enhancing their beer-drinking experience. ### Industries Being Reshaped - **Craft Beer:** Disruptive innovation opportunity: Embrace unconventional branding and packaging designs to differentiate craft beer brands in a competitive market. - **Art and Design:** Disruptive innovation opportunity: Collaborate with artists and designers to create visually stunning and unique labels, transforming beer bottles into artistic masterpieces. - **Event and Experiential Marketing:** Disruptive innovation opportunity: Incorporate nomadic or pop-up beer breweries as part of experiential marketing campaigns, offering consumers immersive and memorable beer-tasting events. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Psychedelically-Styled Hazy IPAs](https://www.trendhunter.com/trends/psychedelicallystyled-hazy-ipa.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Art-Appreciating Hazy IPAs](https://www.trendhunter.com/trends/artistic-hazy-ipas.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md)