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# Brainy Book Holders
Karim Rashid 'Knowledge in the Brain' Bookends are Smart and Stylish

By Peter Vallas | Published 2011-06-16 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/karim-rashid2
References: [feelguide](http://www.feelguide.com/2011/06/14/karim-rahids-knowledge-in-the-brain-bookends/) & [karimrashid](http://www.karimrashid.com/)

World-renowned designer Karim Rashid is consistently creating a plethora of designs and objects to fill his ever-expanding portfolio of amazing work. His latest piece is called the 'Knowledge in the Brain' bookends and it offers both a clever and stylish way to holster your [reading material](https://www.trendhunter.com/trends/penguin-x-moebe-book-stand).

The bookends are made out of rubber-coated stone resin and they measure in at 7.75″ tall. The head splits in two and you put your books in between. What's unique about the head though is that it's painted gold where the brain would go. This acts as a metaphor for the value placed on an educated mind. In the end, the bookends by Karim Rashid are perfect for any reader and contemporary home.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 3% | Activity: 20% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Why This Trend Is Growing

- **Designer Bookends:** The rise of designer bookends creates an opportunity for artists and designers to showcase their talent in the home goods industry.
- **Metaphorical Designs:** Designers can innovate and disrupt the home decor industry by creating more metaphoric designs that imbue meaning into everyday objects.
- **Functional Art Pieces:** Combining functionality with aesthetics can create opportunities for designers to create unique and functional art pieces for book lovers.

### Industries Being Reshaped

- **Home Decor:** The home decor industry can incorporate designer bookends to create unique and stylish home accessories.
- **Art and Design:** Artists and designers have the opportunity to showcase their talent through functional art pieces such as bookends.
- **Book Retail:** Book retail stores can offer customers unique and innovative book accessories such as designer bookends to enhance their reading experience.

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- [Book-Shaped Transparent Bookmarks](https://www.trendhunter.com/trends/transparent-bookmark.md)
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