# Filtering Water Bottles The Karim Rashid 'Bobble' Acts like a Portable Brita Container By Meghan Young | Published 2010-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/karim-rashid-bobble References: [fastcompany](http://www.fastcompany.com/1553973/bobble-aims-to-become-the-brita-of-portable-water-bottles) & [waterbobble](http://www.waterbobble.com/) I wonder if anyone else has thought of this product, but I think the Karim Rashid 'Bobble' is exactly what the doctor ordered. As one who hates drinking bottled water (it's the taste, not even the fact that it's not environmentally-friendly), this is a perfect alternative. Essentially working like a [Brita](https://www.trendhunter.com/trends/compostable-water-filters) container, the Karim Rashid 'Bobble' takes this theme and makes it [portable](https://www.trendhunter.com/trends/togo-bottle)--and pretty. What a great way to encourage more people to drink tap water! I would definitely use it--but I also prefer tap water already. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 66% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Portable Filtering:** Karim Rashid 'Bobble' offers a portable solution for filtering tap water on-the-go. - **Environmentally-friendly Drinking:** The Karim Rashid 'Bobble' encourages people to drink tap water as an eco-friendly alternative to bottled water. - **Aesthetically Pleasing Water Bottles:** The Karim Rashid 'Bobble' combines functionality with attractive design for a visually appealing water filtration product. ### Who This Affects Most - **Beverage Packaging:** The portable filtering trend presents opportunities for beverage packaging companies to create innovative eco-friendly disposable water bottles. - **Home Appliances:** The popularity of water filtering bottles highlights the potential for home appliance companies to develop compact and stylish water filtration systems. - **Sustainability:** The demand for environmentally-friendly drinking options opens up opportunities for sustainability-focused industries to create sustainable products and packaging materials for water bottles. ## Related on Trend Hunter - [Bulbous Clay-Made Water Filters](https://www.trendhunter.com/trends/biologique-water-filter.md) - [Low-Cost Water Purifiers](https://www.trendhunter.com/trends/edrop-water-purifier.md) - [Collapsible Water Filtration Bottles](https://www.trendhunter.com/trends/filtration-bottles.md) - [Compatibly Compact Water Filters](https://www.trendhunter.com/trends/compact-water-filter.md) - [Dual Filtration Tumblers](https://www.trendhunter.com/trends/water-filter-tumbler.md) - [Five-in-One Water Filter Bottles](https://www.trendhunter.com/trends/vitaloop-water-filtration-bottle.md) - [Self-Cleaning Water Bottles](https://www.trendhunter.com/trends/halo-smart-water-bottle.md) - [Water-Purifying Water Jugs](https://www.trendhunter.com/trends/luvia.md) - [Automatic Water Filter Pitchers](https://www.trendhunter.com/trends/automatic-water-filter.md)