# Kindergarden Fashionista Ads The Karen Walker Summer 2013 Campaign Captures Chic Children By Jana Pijak | Published 2013-08-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/karen-walker-summer-2013 References: [wwd](http://www.wwd.com/fashion-news/fashion-scoops/karen-walker-taps-kids-for-eyewear-campaign-7100653) & [karenwalkereyewear](http://karenwalkereyewear.com) Entitled ‘Forever’, the second Karen Walker Summer 2013 ad campaign employs chic children as its models. Photographer Derek Henderson captures a cast of fashionable kindergardeners ranging from 3 to 5 years in age, following up the label’s previous campaign that featured blogger Ari Seth Cohen’s Advanced Style icons aged between 65 and 92. Models Claudia, Tyler, Elise and Alice-Rose sport Karen Walker’s exaggerated and geometric sunnies that range from $300 t0 $350 in price. These expressive advertorial stars are lensed amidst a stark studio setting while wearing the designer’s Siouxsie, Underground, Rowdy and Peek-a-boo eyewear editions. Exuding an air of optimism and playfulness, the Karen Walker Summer 2013 collection is brought to life by its young and carefree campaign models. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 67% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Chic Children Fashion:** Disruptive innovation opportunities lie in creating high fashion clothing lines specifically designed for children. - **Generational Modeling:** Incorporating models from different age groups, such as kindergarteners and seniors, can create unique and impactful advertising campaigns. - **Expressive Eyewear:** The popularity of statement eyewear presents opportunities for designers to create exaggerated and geometric styles for both children and adults. ### Industries Being Reshaped - **Children's Fashion:** The children's fashion industry can capitalize on the demand for chic, high-end clothing options for young consumers. - **Fashion Advertising:** Fashion brands can explore unconventional casting choices and diverse age groups in their advertising campaigns to create a buzz and stand out. - **Eyewear Design:** Eyewear designers can push the boundaries of traditional styles by introducing statement and unconventional designs to attract fashion-forward consumers. ## Related on Trend Hunter - [Streetwear Experimental Kids Capsules](https://www.trendhunter.com/trends/ksubi-kids.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Creativity-Driving Kids Apparel](https://www.trendhunter.com/trends/zara-2.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Influencer-Led Kids Clothing Collections](https://www.trendhunter.com/trends/gen-kids-clothing-brand.md) - [Oversized Designer Kidswear](https://www.trendhunter.com/trends/jacquemus-mini-me.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)