# Confetti-Clad Eyewear Ads The Karen Walker Celebrate Campaign Honors 10 Years By Jana Pijak | Published 2014-11-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/karen-walker-celebrate References: [fuckingyoung.es](http://fuckingyoung.es/karen-walker-celebrate-eyewear-campaign/) & [karenwalker](http://www.karenwalker.com/Default.aspx) The Karen Walker “Celebrate” campaign honors 10 years of the designer's covetable accessory label. The advertorial boasts a birthday party theme and is accented with colorful confetti and glutinous cake desserts. Photographer Derek Kettela captures the [eyewear campaign](https://www.trendhunter.com/trends/hookipa-ultra-campaign) that features candid and portrait style imagery, a signature of the Karen Walker brand. The advertorial is styled by Kathryn Neale and pairs its metal, gold frames with a wardrobe of bright and neutral basics like collared shirts and turtleneck knits. The Karen Walker "Celebrate" campaign highlights the designer's latest range of [gilded eyewear accessories](https://www.trendhunter.com/trends/frances-valentine-x-caddis-eyewear). The [metal frames](https://www.trendhunter.com/trends/framery) vary in shape and size but are all protected with a clear epoxy resin. The shades are party-ready and can be worn year round whether at a beachside resort or a festive New Year's bash. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 86% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Party-themed Ad Campaigns:** Other brands can follow Karen Walker's strategy of incorporating festive and celebratory themes in their advertisement campaigns. - **Epoxy-coated Eyewear Frames:** Eyewear brands can explore using epoxy resin as a durable and protective coating for their frames. - **Portrait-style Imagery:** Fashion photographers can adopt Karen Walker's signature candid and portrait-style imagery for their own campaigns. ### Sectors Adopting This - **Eyewear:** Eyewear companies can use party themes and epoxy resin to innovate their product offerings and attract customers. - **Fashion:** Fashion brands can embrace portrait-style imagery and party-themed campaigns to promote their products and engage customers. - **Photography:** Photography studios and professionals can specialize in portrait-style imagery for fashion campaigns and other creative projects. ## Related on Trend Hunter - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Demure Eyewear Capsules](https://www.trendhunter.com/trends/persol.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Playful Holiday Jewelry Campaigns](https://www.trendhunter.com/trends/decorating-season.md) - [Timeless Statement Frames](https://www.trendhunter.com/trends/frances-valentine-x-caddis-eyewear.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)