# Fire Engine Red Pictorials Karen Elson for St. John Fall/Winter 2010 Proves Red is Never Dead By Ryan Hinkson | Published 2010-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/karen-elson-st-john References: [designscene.net](http://www.designscene.net/2010/06/stjohn-fall-winter-2010.html) & [sjk](http://www.sjk.com/en-us/) The [Karen Elson St. John Fall](https://www.trendhunter.com/trends/karen-millen-whitley-neill-dress)/Winter 2010 campaign is a red-hot look at the label's new fashions and an even hotter model. I would not be surprised if photographer Greg Kadel's camera overheated during the shoot. The Karen Elson St. John Fall/Winter 2010 campaign was shot against a [red backdrop](https://www.trendhunter.com/trends/jiyongkim-fw25), which makes Elson's fire engine red hair stand out even more. Between her crimson locks and ice blue eyes, it may take a while before anyone looks at the clothing. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 69% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Red-hot Fashion:** Opportunity for innovative fashion brands to capitalize on the trend of incorporating bold red hues in their collections. - **Statement Hair Colors:** Disruptive innovation opportunity for hair product companies to develop vibrant hair dyes that allow individuals to achieve bold and unique hair colors like fire engine red. - **Contrast Photography:** Opportunity for photographers and camera manufacturers to explore new techniques and technologies that enhance the visual impact of contrasting colors, such as shooting against vibrant backdrops. ### Where This Applies - **Fashion:** Innovative fashion brands can take advantage of the red-hot trend by incorporating bold red hues in their collections and marketing campaigns. - **Beauty:** Hair product companies can tap into the demand for statement hair colors by developing vibrant dyes that allow users to achieve eye-catching shades like fire engine red. - **Photography:** Photographers and camera manufacturers can explore and capitalize on the trend of contrast photography by developing new techniques and technologies that enhance the visual impact of contrasting colors. ## Related on Trend Hunter - [Cherry Red Winter Capsules](https://www.trendhunter.com/trends/cherry-girl.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md)