# Flame-Haired Spokesmodels Karen Elson for St. John Picks Up Where Angelina Jolie Left Off By Robyn Currie | Published 2010-01-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/karen-elson-for-st-john References: [stylelist](http://www.stylelist.com/2010/01/08/karen-elson-in-st-john-ad-campaign-angelina-jolie/) & [sjk](http://www.sjk.com/en-us/) Well, it seems that fashion house St. John has dumped Angelina Jolie, and I don’t think that either party is too upset. And it is great news for us, as Karen Elson for St. John is super hot and super exciting. The rockstar wife (she is married to Jack White of the [White Stripes](https://www.trendhunter.com/trends/white-castle-x-garage-beer)), [model, and all around fashion goddess](https://www.trendhunter.com/trends/modeloffduty-essentials) strikes a pose in the these early images of [her new campaign](https://www.trendhunter.com/trends/uniqlo-taps-cate-blanchett). Not gonna lie, it is refreshing to see the red haired Karen Elson for St. John over the peroxided masses who are too often paraded in front of us. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 70% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Spokesmodel Replacements:** As more fashion houses look to switch up celebrity spokesmodels, there is an opportunity for new, lesser-known models to gain exposure and disrupt the industry. - **Diversity in Fashion Advertising:** Karen Elson's red hair and unique look shows a trend towards more diverse and unconventional models in fashion advertising, representing a potentially disruptive change in the industry. - **Influence of Rockstar Culture on Fashion:** Karen Elson's rockstar status and ties to The White Stripes show a trend towards fashion being influenced by rock culture, which could create opportunities for collaborative projects between fashion and music industries. ### Where This Applies - **Fashion Advertising:** As fashion houses seek to appeal to diverse audiences, there is an opportunity for new, unconventional models to enter the industry and disrupt traditional advertising standards. - **Celebrity Endorsements:** With more companies looking to replace celebrity spokesmodels, there is an opportunity for lesser-known personalities to gain exposure and disrupt the celebrity endorsement industry. - **Fashion and Music Collaboration:** Karen Elson's ties to the music industry show an opportunity for fashion and music to collaborate and create disruptive projects that resonate with a broad audience. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)