# Worn-Down Women's Shoots The Karen Elson August 2011 W Magazine Editorial Tells a Familiar Tale By Corinne Guirgis | Published 2011-08-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/karen-elson-august-2011-w References: [piecesnmelodies](http://piecesnmelodies.com/2011/08/01/sharp-suiters-by-emma-summerton-w-magazine-august-2011/) & [kellyclaman](http://www.kellyclaman.com/apps/blog/show/7798610-w-magazine-s-sharp-suitors) Grippingly gorgeous, the Karen Elson August 2011 W tells a tale of young professionalism and the emerging career woman. Appropriately entitled 'Sharp Suiters,' the shoot features Elson in a series of [pencil skirts, suits](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie) and outfits fit for the fabulous fashionista. Achieving professional-chic is no easy feat, and stylist Edward Enniful shows women just how to bring elegant and sexy to a head in the workplace. Photographer Emma Summerton brings each of the outfits to life in this incredibly captivating story which features a fiery Elson moving through the motions of a tired work day. Featuring gorgeous looks from Louis Vuitton, the shoot is empowering and full of passion and style. **Implications** - The idea of women as powerful professionals in the workplace is still considered a recent phenomenon, despite its rising regularity. In the true form of 'art imitating life,' photo shoots that are inspired by the [empowerment of women](https://www.trendhunter.com/trends/on-your-own-time), and showcase the achievable balance for women between [sensuality and professionalism](https://www.trendhunter.com/trends/contemporary-femininity) are appealing to the new wave of consumers. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 80% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Empowered Women in the Workplace:** Creating photo shoots that celebrate and empower women in professional settings, showcasing the achievable balance between sensuality and professionalism. - **Fashionable Professional Wear:** Highlighting stylish and elegant outfits suitable for the workplace, providing inspiration for women to express their personal style while maintaining a professional image. - **Artistic Representation of Career Women:** Utilizing photography and styling to capture the essence of young professionalism and the emerging career woman, inspiring and resonating with the new wave of consumers. ### Industries Being Reshaped - **Fashion Industry:** Opportunity for fashion brands to design and promote professional attire that combines style, elegance, and empowerment for women in the workplace. - **Photography Industry:** Demand for photographers who can create captivating and empowering photo shoots that depict women as powerful professionals, capturing the attention of consumers. - **Media and Advertising Industry:** Opportunity for media and advertising companies to create campaigns that embrace the idea of empowered women in professional settings, resonating with the new wave of consumers. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Chic Corporate-Inspired Capsules](https://www.trendhunter.com/trends/after-hours-collection.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Executive Workwear Collections](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Curated Workwear Capsules](https://www.trendhunter.com/trends/petal-and-pups.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)