# Celeb-Backed Wellness Brands Kare by Kalani is a Groundbreaking, Research-Driven Beauty Brand By Grace Mahas | Published 2023-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kare-by-kalani References: [instagram](https://www.instagram.com/karebykalani/) [Kare by Kalani](https://www.trendhunter.com/trends/facial-cleansing-device) is a brand dedicated to bringing its customers the highest quality beauty and wellness products. The brand was founded by Kalani Hilliker, a competitive dancer well known for her time on Dance moms, who is passionate about helping people live a healthier and more fulfilling life through self-care. The brand's name, Kare, represents a blend of "Karma and Care," symbolizing its core values of positive energy and well-being. The distinctive KK logo adds another layer of meaning, signifying the angel number 1111 associated with new beginnings and fresh opportunities. With a commitment to developing innovative and sustainable products, Kare by Kalani is set to disrupt the beauty and wellness market. The initial lineup includes three [scientifically-developed items](https://www.trendhunter.com/trends/pareva-beauty): a versatile Therawrap band with cooling and heating pads, a luxurious silk eye mask, and a revolutionary heatless hair curler. Two of these products boast proprietary patented technology, exclusive to the Kare brand, showcasing the potential to transform the [self-care industry](https://www.trendhunter.com/trends/selfcare-essentials). ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 91% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Beauty Products:** Kare by Kalani is committed to developing innovative and sustainable beauty products to disrupt the industry. - **Patented Technology Beauty Products:** Kare by Kalani's products with patented technology have the potential to transform the self-care industry with its exclusivity. - **Research-driven Wellness Products:** Kare by Kalani's research-driven wellness products aims to disrupt the beauty and wellness market by bringing its customers high-quality products. ### Where This Applies - **Beauty and Skincare Industry:** The sustainable and innovative products of Kare by Kalani can change the way beauty and skincare products are developed and manufactured. - **Self-care Industry:** Kare by Kalani's research-driven wellness products can bring a disruptive change in the self-care industry. - **Haircare Industry:** Kare by Kalani's heatless hair curler with proprietary patented technology can revolutionize the way haircare products are manufactured and marketed. ## Related on Trend Hunter - [Empowerment-Committed Beauty Lines](https://www.trendhunter.com/trends/kindness-powered-skincare.md) - [Hawaiian Flowers-Inspired Beauty Collections](https://www.trendhunter.com/trends/hawaiian-flowers.md) - [Potent Plant-Powered Cosmetics](https://www.trendhunter.com/trends/keya-skincare.md) - [Tamanu Discoloration Treatments](https://www.trendhunter.com/trends/kravebeauty.md) - [Singer-Made Skincare Partnerships](https://www.trendhunter.com/trends/alicia-keys.md) - [Clean Luxury Haircare Lines](https://www.trendhunter.com/trends/mela-kera.md) - [Mindful Luxury Detergents](https://www.trendhunter.com/trends/kair.md) - [Musician-Backed Styling Collections](https://www.trendhunter.com/trends/da-brat.md) - [High-Protein K-Beauty Haircare](https://www.trendhunter.com/trends/kundal.md)