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# Reality Diva Denim Lines
Kardashian Kollection for Sears Made to Complement the Sisters' Bodies

By Katherinev123 | Published 2012-01-30 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/kardashian-kollection-for-sears
References: [ibtimes](http://www.ibtimes.com/articles/288090/20120126/kim-kardashian-kollection-denim-photos.htm) & [usmagazine](http://www.usmagazine.com/celebrity-style/news/kim-kardashian-flaunts-famous-booty-in-skin-tight-jeans-2012251)

If you're curvy like Kim, tall like Khloe or petite like Kourtney, then you better get your hands on the Kardashian Kollection for Sears, a denim line from the reality star sisters that have been designed based on their own curves.

The Kardashian Kollection for Sears features simple, [stretch-infused denim](https://www.trendhunter.com/trends/spanxshape-authentic-360-denim) that have been made to complement each of the sisters' body shapes. For example, there is 'The Kim' jean, which features a low-cut waist and straight leg to flatter those with curvier bodies, while 'The Kourtney' has been designed with a slimmer cut and skinny leg to accommodate a petite woman's shape. As for 'The Khloe,' it's made for taller women, featuring a [boot cut silhouette](https://www.trendhunter.com/trends/ultra-low-rise-flare) and a higher rise. Each jean is priced at $68 and is available at Sears stores and sears.com.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 21% | Activity: 76% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts)

## Key Themes

### Why This Trend Is Growing

- **Body-inclusive Denim Lines:** Opportunity for brands to create denim lines that cater to different body shapes and sizes.
- **Celebrity-designed Fashion:** Potential for collaborative partnerships between celebrities and fashion brands to create clothing lines based on body types and personal styles.
- **Personalized Apparel Collections:** Demand for customized clothing collections that meet the specific needs and preferences of different individuals.

### Industries Being Reshaped

- **Fashion and Apparel:** Fashion industry has the potential to incorporate body-inclusive designs and collaborate with celebrities to provide personalized apparel options.
- **Retail and E-commerce:** Retailers and e-commerce platforms can tap into the growing demand for denim lines that cater to various body types.
- **Body-positive Movement:** Opportunity for brands to align with the body-positive movement and promote inclusivity in their fashion offerings.

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