# Celebrity Alternative Meat Ambassadors Kim Kardashian Joined Beyond Meat as Chief Taste Consultant By Colin Smith | Published 2022-05-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/kardashian-joined-beyond-meat References: [vegnews](https://vegnews.com/2022/5/kim-kardashian-beyond-meat-chief-taste-consultant) & [beyondmeat](https://www.beyondmeat.com/en-CA/)  [Beyond Meat](https://www.trendhunter.com/trends/beyond-test-kitchen) announced that the high-profile celebrity Kim Kardashian joined Beyond Meat as a Chief Taste Consultant. This role will see Kim Kardashian working in both the creative taste-making field as well as the creative content creation side of the business. Kim Kardashian committed to adopting an [animal-free at-home diet](https://www.trendhunter.com/trends/korean-plantbased-meats) in 2019, and has since grown to become a large fan of the [Beyond Meat brand](https://www.trendhunter.com/trends/beyond-meat-products) and its mission to provide sustainable food to the world. Kim Kardashian will also share exclusive recipes and offers related to Beyond Meat and its products via her social media channels. With the addition of Kim Kardashian, Beyond Meat now boasts a roster of more than ten high-profile celebrity ambassadors across the fashion, sports, comedy, and acting industries. Image Credit: Beyond Meat, Kim Kardashian ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 71% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Brand Ambassadors:** Companies can partner with high-profile celebrities to promote their brand and products, increasing exposure and credibility. - **Plant-based Meat Alternatives:** There is a growing demand for sustainable and ethical food options, creating opportunities for companies to develop and market plant-based meat alternatives. - **Social Media Marketing:** Social media platforms provide a powerful tool for companies to reach a wider audience and engage with customers through influencer partnerships and exclusive content. ### Where This Applies - **Food and Beverage:** Companies can capitalize on the trend of plant-based meat alternatives to develop innovative products to meet the growing demand for ethical and sustainable food options. - **Advertising and Marketing:** Celebrity brand ambassadors can be leveraged to create effective marketing campaigns and social media strategies to reach a wider audience and drive sales. - **Entertainment:** The use of celebrity brand ambassadors in various industries, including fashion, sports, comedy, and acting, demonstrates an opportunity to tap into the influence and reach of popular entertainment figures. ## Related on Trend Hunter - [Meatless Innovation Platforms](https://www.trendhunter.com/trends/beyond-test-kitchen.md) - [Plant-Based Cuisine QSR Campaigns](https://www.trendhunter.com/trends/burger-king-uk-campaign.md) - [Juicy Plant-Based Burgers](https://www.trendhunter.com/trends/even-juicier-beyond-meat.md) - [Plant-Based Burger Diner Partnerships](https://www.trendhunter.com/trends/beyond-meat-and-hard-rock-cafe.md) - [Co-Branded Plant-Based Offerings](https://www.trendhunter.com/trends/the-planet-partnership.md) - [Meat Alternative Egg Bites](https://www.trendhunter.com/trends/veggies-made-great-1.md) - [Pork Protein Alternatives](https://www.trendhunter.com/trends/new-age-eats.md) - [Sustainability-Focused Cultivated Meat Partnerships](https://www.trendhunter.com/trends/cultivated-meat.md) - [Pre-Seasoned Plant-Based Steaks](https://www.trendhunter.com/trends/beyond-steak-flavors.md)