# Socialite Self-Tanners The Kardashian Glamour Tan Gel Creates Bronzed Celeb-Looking Skin By Allison Love | Published 2010-05-15 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/kardashian-glamour-tan References: [cocoperez](http://cocoperez.com/2010-05-14-the-kardashians-launch-glamour-tan) & [khloekardashian.celebuzz](http://khloekardashian.celebuzz.com/2010/05/introducingkardashian-glamour-tan.php?bfm_index=1&bfm_page=0) The Kardashian sisters are up to it again with their just-launched Kardashian Glamour Tan [sunless tanner lotion](https://www.trendhunter.com/trends/sunless-tanning-products). The sunless tanner will be available at [Sephora](https://www.trendhunter.com/trends/fenty-beauty-body-lava) and online beginning in mid-May. The Kardashian Glamour Tan tanning lotion had to happen, with their QuickTrimmed bods and [new bathing suit line](https://www.trendhunter.com/trends/swim-line); after all, it is the natural progression to then create a sunless tanner. The Kardashian sisters definitely know how to stay in the limelight, so props to them for that! ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 57% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Self-tanning Products:** Creating personal brand aspirations with bronzed-looking skin. - **Influencer Marketing:** Leveraging popular public figures to promote self-tanning products. - **Direct-to-consumer Beauty Products:** Offering greater accessibility and convenience for purchasing trendy beauty products. ### Sectors Adopting This - **Beauty and Cosmetics:** Capitalizing on popular beauty trends with new product releases. - **Marketing and Advertising:** Relating products to the lifestyles and self-image of popular figures. - **E-commerce:** Meeting consumer demand for trending beauty products through online retail. ## Related on Trend Hunter - [Celebrity-Approved Tanning Services](https://www.trendhunter.com/trends/tan-on-the-run.md) - [Luxury Self-Tanning Gels](https://www.trendhunter.com/trends/solar-selftanning.md) - [Customizable Self-Tanning Serums](https://www.trendhunter.com/trends/gradual-selftanning-face-serum.md) - [Sunless Tanning Solutions](https://www.trendhunter.com/trends/glow-pad.md) - [Ultra-Hydrating Bronzing Gels](https://www.trendhunter.com/trends/summertone-bronzing-gel.md) - [DHA-Infused Contour Sticks](https://www.trendhunter.com/trends/contour-stick.md) - [Targeted Tanning Serums](https://www.trendhunter.com/trends/technocolor.md) - [Age-Defying Serum Tanners](https://www.trendhunter.com/trends/serum-tanner.md) - [Bronzing Glow Kits](https://www.trendhunter.com/trends/bronzed-glow-kit.md)