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# Candid Familial Covers
The Kardashian Clan Poses Together to Celebrate Cosmopolitan's Birthday

By M | Published 2015-10-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/kardashian-clan
References: [cosmopolitan](http://www.cosmopolitan.com/entertainment/celebs/a47113/kardashians-cosmo-birthday-november-2015/) & [cosmopolitan](http://www.cosmopolitan.com)

The Jenner and Kardashian clan recently got together to pose for Cosmopolitan magazine's 50th birthday issue -- a feat that hasn't happened in four years according to the magazine.

The Kardashian/Jenner family is one of the most well-known thanks to the boom of their reality show, [fashion projects](https://www.trendhunter.com/trends/gapstudios-fw25), modelling contracts and endorsements. The Cosmpolitan anniversary cover catches Kris, Kylie, Kendall, [Khloe](https://www.trendhunter.com/trends/by-khlo), Kourtney and [Kim](https://www.trendhunter.com/trends/kim-kardashian-fortnite) all dressed in matching white button-up blouses looking natural and glowy. The candid aesthetic of the cover shows off the reality stars and business moguls in a much more natural light that is refreshing to viewers use to seeing the girls all dressed up.

With all the girls together, the cover dubs the family as "America's First Family" causing quite a bit of controversy with readers.

Image Credit: Cosmopolitan

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 76% | Activity: 53% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Family Collaborations:** Disruptive innovation opportunity: Develop platforms or brands that can leverage the popularity and influence of famous families for marketing and endorsement deals.
- **Candid Aesthetic:** Disruptive innovation opportunity: Create media platforms or content that embraces authenticity and showcases celebrities in a more natural and relatable way.
- **Controversial Branding:** Disruptive innovation opportunity: Design strategies to generate buzz and engage audiences through provocative or polarizing brand identities.

### Industries Being Reshaped

- **Entertainment:** Disruptive innovation opportunity: Create new formats or technologies that enhance audience engagement with celebrities and reality TV programs.
- **Fashion:** Disruptive innovation opportunity: Develop sustainable and inclusive fashion brands that resonate with a wide range of audiences, taking inspiration from the Kardashian/Jenner family's influence and style.
- **Media/advertising:** Disruptive innovation opportunity: Create innovative advertising campaigns and marketing strategies that tap into controversies and generate public discussions around brands and products.

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