# Playful Purse Editorials KARA and John Yuyi Have Released a Whimsical Editorial By Ell Smith | Published 2018-03-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kara-and-john-yuyi References: [hypebae](https://hypebae.com/2018/3/kara-john-yuyi-bag-editorial) & [johnyuyi](http://johnyuyi.com/) The New York-based fashion label [KARA](https://www.trendhunter.com/trends/kara) and John Yuyi have joined forces for a vibrant editorial that sits at the intersection of art and fashion. The images focus on KARA's 'Brick Bags' which offer the consumer a timeless and elegant piece that's comprised of fine leather and intricate metal hardware. The new editorial fuses the fashion label's [minimal aesthetic](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) with Yuyi's larger-than-life artistic vision, to offer consumers a whimsical and playful visual representation of the brand. The quirky editorial uses the brand's bags to censor the nude models, creating a [playful and eye-catching](https://www.trendhunter.com/trends/the-shape-of-play) piece of work. In other images, the model is seen walking through a parking lot carrying one of the bags, which has been re-sized to appear larger than her. Image Credit: John Yuyi ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 73% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Art-fashion Fusion:** Opportunity for fashion labels to collaborate with artists to create visually striking and unique editorials that capture consumer attention. - **Whimsical Brand Representation:** Brands can explore playful and whimsical visual representations, such as using unconventional elements like enlarged accessories, to create memorable and interactive experiences for consumers. - **Fashion as Censorship Tool:** The concept of using fashion accessories creatively to censor or add artistic elements to images can be explored as a disruptive innovation in fashion and photography industries. ### Where This Applies - **Fashion:** Opportunity for fashion labels to create innovative and artistic editorials by collaborating with artists and exploring new ways of visually representing their brand. - **Art:** Artists can leverage collaborations with fashion labels to expand their reach and create visually captivating representations of their work in the context of fashion. - **Photography:** Photographers can explore the concept of using fashion accessories creatively for censorship or artistic expression, opening up new avenues for innovation in the field. ## Related on Trend Hunter - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Character Art-Infused Leather Bags](https://www.trendhunter.com/trends/moynat-x-kasing.md) - [Upcycled Designer Pillows](https://www.trendhunter.com/trends/kara.md) - [Couture Bag Collaborations](https://www.trendhunter.com/trends/cecilie-bahnsen-x-porter.md) - [Architecture-Inspired Handbag Capsules](https://www.trendhunter.com/trends/furla-debuts.md) - [Whimsical Artist-Designed Handbags](https://www.trendhunter.com/trends/artycapucines-vii.md) - [Playful Limited-Edition Travel Accessories](https://www.trendhunter.com/trends/neely-chloe.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md)