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# Body Positive Desk Calendars
The KARA 2018 Calendar Challenges Traditional 'Pin-Up' Images

By Ell Smith | Published 2017-11-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/kara-2018
References: [hypebae](https://hypebae.com/2017/11/kara-2018-desk-calendar) & [karastore](https://karastore.com)

The [KARA](https://www.trendhunter.com/trends/creative-beauty-palette) 2018 desk calendar combines the convenience of traditional scheduling practices with modern design, offering consumers a stylish and simplified means of keeping track of one's year.

This calendar differs from others of its kind, as each month features an [illustration depicting the artist's daily routine](https://www.trendhunter.com/trends/venchi-x-anna-higgie-prestige-advent-calendar), as opposed to a glamorous editorial. The mundane scenes include a woman sitting in a tub, eating a pizza or taking a selfie. The adorable and humorous illustrations that mark each month challenge the traditional "pin-up" style calendars, which promote unrealistic body standards for women. This desk-friendly calendar aims to represent a more accurate rendering of a woman's daily routine, while offering the user a [stylish organizational tool](https://www.trendhunter.com/trends/spatial-calendar).

In addition, the 2018 variation of this calendar comes complete with a sticker set, to help users customize their scheduling.

Image Credit: KARA

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 72% | Activity: 64% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Why This Trend Is Growing

- **Body Positive Calendars:** Opportunity for creating calendars that challenge traditional beauty standards and promote body positivity.
- **Daily Routine Illustrations:** Opportunity for incorporating mundane daily routines in calendar designs to provide a realistic depiction of life.
- **Customizable Calendars:** Opportunity for offering sticker sets or other customization options to enhance the user experience.

### Industries Being Reshaped

- **Stationery and Office Supplies:** Opportunity for stationery companies to create body positive desk calendars and accessories.
- **Art and Design:** Opportunity for artists and designers to create illustrations that represent realistic daily routines.
- **Personal Organizers:** Opportunity for personal organizer companies to offer customizable calendars that cater to individual preferences.

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