# Logo-Centric Earthy Apparel Kappa and Danilo Paura Join Forces to Highlight an Iconic Emblem By Amy Duong | Published 2018-12-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kappa-and-danilo-paura References: [highsnobiety](https://www.highsnobiety.com/p/kappa-danilo-paura-fw18/) & [pauraclothing](http://www.pauraclothing.com/en/danilo-paura-kappa.html) [Kappa](https://www.trendhunter.com/trends/alpine-f1) and Danilo Paura work alongside one another to create a series of apparel to combat the Fall/Winter 2018 season. The [joint capsule](https://www.trendhunter.com/trends/martine-rose-and-napapijr) highlights Kappa's iconic logo, as it adorns many of the pieces in an all-over contrasting design. Notably, the collection showcases earthy hues of beige, brown, gray, and green, as well as some [camo designs](https://www.trendhunter.com/trends/bape-x-ovo-1). The items in the range boast a premium construction, using ripstop nylon, washed denim, velvet, wool, and more. Some standout designs in the collaborative collection include the yarn-crafted logo sweater in brown and beige, the blanket-like cape in green and white, and the long jackets that boast a woodland camouflage design. All of the pieces in the Kappa and Danilo Paura capsule are now available to shop online at Paura Clothing. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 17% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Logo-centric Apparel:** Brands should explore incorporating their iconic logos into their designs for a unique and recognizable look. - **Earthy Hues:** Using earthy colors such as beige, brown, gray, and green can be a trend in the upcoming fashion seasons. - **Premium Construction:** High-quality materials and construction techniques can give clothing items a more luxurious appeal. ### Where This Applies - **Fashion and Apparel:** Fashion brands can explore creating collaborative collections with other designers to create unique and eye-catching designs. - **Retail:** Retailers can capitalize on the demand for logo-centric and earthy-hued apparel by stocking up on products featuring these designs. - **Textile Manufacturing:** Manufacturers can consider using high-quality fabrics and construction methods for the production of premium clothing items. ## Related on Trend Hunter - [Race Track-Ready Collaborative Capsules](https://www.trendhunter.com/trends/alpine-f1.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md) - [Capsule Streetwear Collection](https://www.trendhunter.com/trends/kowga-x-union-tokyo.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [Collaborative Technical Fashion Capsules](https://www.trendhunter.com/trends/cp-company-and-kiko-kostadinov.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md)