# Popped Nutrient-Dense Snacks The KaPop! Snacks are Crafted with Ancient Grains and Premium Flavor By Michael Hemsworth | Published 2020-01-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kapop-snacks References: [snackandbakery](https://www.snackandbakery.com/articles/94051-kapop-snacks) & [kapopsnacks](https://kapopsnacks.com/) Chips and popcorn are notoriously popular snacks but are often characterized by their high level of unwanted fat, so the KaPop! Snacks have been developed as an alternative for health-conscious consumers to pick up. Developed by Dustin Finkel, the snacks are made with the ancient grain sorghum that has been popped in the same manner as popcorn to deliver a satisfying crunch that's packed with nutrients. This includes fiber, protein, potassium omega 3s and more, while also featuring a free-from profile that doesn't contains the top 12 allergens. The KaPop! Snacks have a flavorful profile that comes in a number of familiar options including Salt & Vinegar, Rosemary Garlic, Dairy-Free Cheddar, Olive Oil & Sea Salt and Red & Green Sriracha varieties. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 30% | Activity: 75% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Nutrient-dense Snacks:** Opportunity for the development of more snacks that are rich in nutrients and free from allergens to cater to health-conscious consumers. - **Ancient Grain Popped Snacks:** Disruptive innovation opportunity lies in creating snacks using ancient grains like sorghum, providing a healthier and flavorful alternative to traditional popcorn. - **Allergen-free Snack Options:** The rise of allergen-free snacks presents an opportunity to create alternative snack options that cater to individuals with food allergies or sensitivities. ### Sectors Adopting This - **Snack Food Industry:** The snack food industry can capitalize on the growing demand for nutrient-dense snacks and create innovative products. - **Health Food Industry:** There is a disruptive opportunity for the health food industry to focus on developing snacks made from ancient grains that are packed with nutrients. - **Allergen-free Food Industry:** The allergen-free food industry can expand its offerings by creating more snack options that are free from common allergens. ## Related on Trend Hunter - [Corn-Free Popcorn-Like Snacks](https://www.trendhunter.com/trends/cob-snacks.md) - [Globally Inspired Protein Chips](https://www.trendhunter.com/trends/highprotein-chips.md) - [Algae-Infused Popcorn Snacks](https://www.trendhunter.com/trends/pop-zero-popcorn.md) - [Flavorful Popped Crisp Snacks](https://www.trendhunter.com/trends/4700bc-corn-chips.md) - [Airy Puffed Snacks](https://www.trendhunter.com/trends/like-air.md) - [Better-for-You Popcorn Snacks](https://www.trendhunter.com/trends/popchips-popcorn.md) - [Plant-Based Puffed Grain Snacks](https://www.trendhunter.com/trends/tosi-superpops.md) - [Savory Corn Snacks](https://www.trendhunter.com/trends/crunch-corn.md) - [Artisanal Popcorn Snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn.md)