# Scruffy Nomadic Fashion The Kapital AW 2010 Collection Modeled by Manly Men By Meghan Young | Published 2010-01-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kapital-aw-2010 References: [swipelife](http://swipelife.com/2010/01/21/kapital-fallwinter-2009-collection) & [kapital.jp](http://kapital.jp/) I have to admit that the main reason I am writing about the Kapital AW 2010 collection is because I love the direction they took with their campaign. Deciding against the cookie-cutter boy model, they have enlisted [hardened men](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) to rock their [nomadic gear](https://www.trendhunter.com/trends/nanamica-4). Entitled ‘Innocent World,’ there is definitely a freedom of innocence in the Kapital AW 2010 line. Creating an [easy-to-wear collection](https://www.trendhunter.com/trends/undercover-5) made for fashionable yet practical men, I suspect that it will be well received. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 38% | Activity: 12% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Nomadic Fashion:** Disruptive innovation opportunity: Create a clothing line that combines nomadic styles with modern fashion, appealing to adventurous and practical men. - **Hardened Men Models:** Disruptive innovation opportunity: Utilize unconventional male models with a rugged and authentic look to showcase fashion collections, challenging traditional beauty standards. - **Innocent World Collection:** Disruptive innovation opportunity: Design a fashion line that captures the essence of innocence while incorporating practicality and fashionable elements, targeting a niche market seeking unique styles. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Introduce sustainable and inclusive fashion practices that prioritize unique styles and practicality, catering to diverse customer preferences. - **Modeling:** Disruptive innovation opportunity: Create a modeling agency that represents models with non-conventional looks, promoting authenticity and challenging traditional beauty standards in the industry. - **Adventure Gear:** Disruptive innovation opportunity: Develop a line of adventure gear inspired by nomadic fashion, blending style and functionality to meet the needs of adventurous individuals. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Earth-Honoring Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/nanamica-4.md)