# Non-Chemical Sunscreens Kao’s Bioré Introduces First UV Absorber-Free Sunscreen for Sensitive Skin By Georgia Wray Norsten | Published 2025-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kaos-biore References: [cosmeticsdesign-asia](https://www.cosmeticsdesign-asia.com/Article/2025/01/08/kaos-biore-launching-first-uv-absorber-free-sunscreen-to-meet-increasing-consumer-demand/)  [Kao’s](https://www.trendhunter.com/trends/est-genoluxe-cream) [Biore](https://www.trendhunter.com/trends/bubbling-nose-mask) has launched its first non-chemical, UV absorber-free sunscreen, marking a breakthrough in sun care for sensitive skin. The innovative formula, ideal for those prone to irritation, provides effective sun protection without compromising skin comfort. This advanced sunscreen uses a water-based UV scattering agent that reflects harmful UV rays while blending seamlessly with the skin, leaving no heavy residue or white cast. Its lightweight texture addresses common concerns, offering a natural, breathable finish. Market research highlights growing consumer demand for [non-irritating sunscreens](https://www.trendhunter.com/trends/sos-faceguard-spf-30), especially among young adults. Biore’s product bridges this gap, promising high performance and safety. Expected to debut in Japan and expand globally, Biore’s latest sunscreen represents a shift towards tailored skin solutions. By leveraging cutting-edge technology and addressing user needs, it sets a new standard in protective skincare for everyday wear. Image Credit: Bioré ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 72% | Activity: 73% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Chemical-free Skincare:** The rise in chemical-free products reflects a growing preference for gentle skincare options catering to sensitive skin types. - **Water-based UV Protection:** The use of water-based UV scattering agents is emerging as an innovative approach to sunscreen formulation without harsh chemicals. - **Personalized Sun Care Solutions:** There is an increasing focus on developing sun care products that cater to specific skin needs, ensuring comfort and protection. ### Where This Applies - **Cosmetics and Personal Care:** The cosmetics industry is seeing a shift towards products that prioritize safety and efficacy for sensitive skin. - **Dermatology:** Dermatological advancements are increasingly incorporating non-irritating ingredients to prevent skin discomfort and allergic reactions. - **Health and Wellness:** As consumers become more health-conscious, the wellness industry is embracing products that offer both protection and skin-friendly qualities. ## Related on Trend Hunter - [Hydrating Non-Greasy Sunscreens](https://www.trendhunter.com/trends/nongreasy-sunscreens.md) - [Sprayable Sunscreen Formulations](https://www.trendhunter.com/trends/sun-protector.md) - [Jelly Multi-Shield Sunscreens](https://www.trendhunter.com/trends/jelly-multi-shield-sunscreen.md) - [Sensitive Whipped Sunscreens](https://www.trendhunter.com/trends/sensitive-whipped-sunscreen.md) - [Gentle Broad Spectrum Sunscreens](https://www.trendhunter.com/trends/sensitive-nontinted-mineral-sunscreen.md) - [Non-Sticky Face Sunscreens](https://www.trendhunter.com/trends/biotherm-sun-care-face-spf50.md) - [Soothing Clear Sunscreens](https://www.trendhunter.com/trends/clear-daily-soothing-uv-defense.md) - [Serum-Based Blue Sunscreens](https://www.trendhunter.com/trends/capsule-sunscreen.md) - [UV-Blocking Serums](https://www.trendhunter.com/trends/sofina-ip.md)