# Anime Detergent Bottles Kao Laundry Detergent Created a Special Attack on Titan Laundry Detergent By Laura McQuarrie | Published 2018-12-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kao-laundry-detergent References: [soranews24](https://soranews24.com/2018/12/14/attack-on-titan-laundry-detergent-on-sale-in-japan-for-a-limited-time/) & [yogoso](https://yogoso.com/shingeki/) Kao laundry detergent, a Japanese brand, teamed up with Attack on Titan to create a limited-edition Kao Attack on Titan Laundry Detergent. The anime-inspired detergent bottle has been made available to consumers online through [Amazon](https://www.trendhunter.com/trends/dylon-detergent), as well as various drugstores throughout Japan. Prominently featured on the branded detergent bottle is Captain [Levi](https://www.trendhunter.com/trends/graniph-1), one of the main protagonists in Attack on Titan, who also happens to be well-known as a neat freak. To create the collaborative detergent bottle, Kao interacted with fans on [Twitter](https://www.trendhunter.com/trends/rocktangle) to have them determine their preferred packaging design, slogan and wooden bucket design by a vote. Soon, the wooden bucket accessory will be available to shop. The Kao Attack on Titan Laundry Detergent.is advertised with a slogan that says: “laundry with no regrets.” Upon release, the limited-edition detergent was so popular among fans, it sold out of stock. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 34% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Branded Collaborations:** Collaborating with popular media franchises and fan communities to create limited edition products can create buzz and increase sales for brands. - **Fan-driven Product Design:** Engaging with fans to determine product design elements can increase brand loyalty and provide insight into consumer preferences. - **Novelty Packaging:** Incorporating unique packaging designs into products can differentiate brands and increase product visibility in the market. ### Where This Applies - **Household Products:** Companies in the household products industry can leverage branded collaborations to create unique products that appeal to a wider audience. - **Anime and Manga:** Collaborating with household product companies can provide anime and manga franchises with new revenue streams and opportunities for fan engagement. - **Social Media Marketing:** Engaging with fans on social media platforms can provide brands with valuable insights into consumer preferences and can generate buzz around products. ## Related on Trend Hunter - [Anime-Inspired Streetwear Lineups](https://www.trendhunter.com/trends/graniph-1.md) - [Anime-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/youngla.md) - [Anime Merch-Inspired Apparel](https://www.trendhunter.com/trends/levis-4.md) - [Spray Laundry Detergents](https://www.trendhunter.com/trends/spray-laundry-detergent.md) - [Moraxella Bacteria-Fighting Detergents](https://www.trendhunter.com/trends/fiji.md) - [Anime Game Collaborations](https://www.trendhunter.com/trends/attack-on-titan-fortnite.md) - [Luxe Laundry Detergent Collabs](https://www.trendhunter.com/trends/ouai-and-dedcool.md) - [Clothing-Renewing Laundry Detergents](https://www.trendhunter.com/trends/dylon-detergent.md) - [Marshmallowy Laundry Detergents](https://www.trendhunter.com/trends/dedtergent-mochi-milk.md)