# Album Art Scarves Kanye West and M/M (Paris) Release Silk Scarves Based on Latest Album By Peter Vallas | Published 2011-05-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kanye-west1 References: [hypebeast](http://hypebeast.com/2011/05/kanye-west-x-mm-paris-silk-scarves-a-closer-look/) & [mmparis](http://www.mmparis.com/) In late November, world-famous rapper Kanye West released his latest album My Beautiful Dark Twisted Fantasy. The album was a huge success and it became an instant favorite among fans all over the world. Culture and boutique shop M/M (Paris) has [collaborated with Kanye West](https://www.trendhunter.com/trends/bravado-x-dmx) to release a special set of silk scarves based on the famous rapper's latest album. What made My Beautiful Dark Twisted Fantasy unique was that the CD came with an array of different [album cover art](https://www.trendhunter.com/trends/dont-tap-the-glass) for the user choose from. M/M (Paris) took the series of album covers and incorporated them into stylish silk scarves. For the five different scarves created, only 100 were made for each. If you are a big Kanye West fan you will want to get your hand on these. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Album Art Merchandise:** The trend of transforming album art into wearable merchandise presents opportunities to capitalize on the growing fandoms of music artists. - **Limited Edition Collaborations:** The trend of collaborating with artists to produce unique and limited edition merchandise allows for exclusivity and increased interest. - **Fashion-music Crossovers:** The trend of blending music and fashion cultures through merchandise collaborations can create new markets and appeal to broader customer bases. ### Who This Affects Most - **Fashion:** Fashion companies can explore collaborations with musicians and artists to create unique and exclusive merchandise that appeals to fandoms. - **Music:** Musicians and record labels can broaden their market reach and increase revenue streams by collaborating with fashion companies to produce wearable merchandise. - **Merchandise Retail:** Retailers specializing in music or fashion merchandise can capitalize on the trend of limited edition collaborations to attract fans and collectors. ## Related on Trend Hunter - [Collegiate-Style Winter Scarfs](https://www.trendhunter.com/trends/acne-studios-6.md) - [Streetwear-Inspired Cashmere Blankets](https://www.trendhunter.com/trends/kaws-2.md) - [Heavyweight Cashmere Blankets](https://www.trendhunter.com/trends/house-of-voltaire.md) - [Luxe Artful Limited Vinyls](https://www.trendhunter.com/trends/to-pimp-a-butterfly.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Artist-Designed Playable Sensory Scarves](https://www.trendhunter.com/trends/art-play-silk.md) - [Rapper-Collaborative Artful Carpets](https://www.trendhunter.com/trends/skyline-carpet.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md)