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# Neutral Rapper Fashions
The Kanye West Yeezy Season 2 Collection Favors Skin-Tone Clothing

By Charlotte Joyce Kidd | Published 2015-09-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/kanye-west-yeezy
References: [highsnobiety](http://www.highsnobiety.com/2015/09/16/kanye-west-yeezy-season-2/) & [yeezy.supply](http://yeezy.supply/)

The Kanye West Yeezy Season 2 line, which debuted at New York Fashion Week, features exclusively [neutral tones](https://www.trendhunter.com/trends/new-balance-001) in its unique approach to apparel.

The unconventional runway show consisted in an army of models clad in beige, brown and black apparel. Although the Season 2 collection will not be produced by [Adidas](https://www.trendhunter.com/trends/sand-colorway), it nonetheless picks up the thread of earlier installments of the Kanye West Yeezy project: the aesthetic is distressed, [minimalist streetwear](https://www.trendhunter.com/trends/ys-for-men-x-masses), with ultra-baggy silhouettes in the men's apparel and ultra-tight in the women's.

The highly anticipated Kanye West Yeezy Season 2 NYFW show was attended by Drake, Anna Wintour, Kim Kardashian-West and daughter North West. It was also live streamed to cities across the U.S., Europe and Australia.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 97% | Activity: 94% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Neutral Tones Fashion:** Opportunity for brands to create clothing lines that exclusively feature neutral colors, appealing to a minimalist aesthetic.
- **Distressed Streetwear:** Chance for designers to incorporate distressed elements into streetwear collections, providing a unique and edgy look.
- **Live Streamed Runway Shows:** Potential for fashion houses to live stream their runway shows to reach a wider audience and generate more buzz.

### Industries Being Reshaped

- **Fashion:** Fashion brands can explore the use of neutral tones and distressed streetwear to attract customers seeking minimalist and edgy styles.
- **Technology:** Companies can develop live streaming platforms and services specifically catered to fashion industry professionals and enthusiasts.
- **Media:** Media companies can leverage live streaming technology to cover and broadcast fashion shows, increasing their audience reach and engagement.

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- [Textural Neutral Sneaker Designs](https://www.trendhunter.com/trends/new-balance-001.md)
