# Rap Feud Fashion Collections The Kanye West Twitter Beef Spawned a New Clothing Line By Christopher Magsambol | Published 2016-01-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kanye-west-twitter-beef References: [highsnobiety](http://www.highsnobiety.com/2016/01/28/yeezus-waves-swish/) & [yeezuswaves](http://www.yeezuswaves.com/collections/all) Just as fast as the Kanye West [Twitter](https://www.trendhunter.com/trends/x-merch-collection) beef with Wiz Khalifa spread on social media, a savvy businessman was just as quick capitalize on the feuding rappers. Inspired by West's last-minute decision to change his album's name from 'Swish' to 'Waves,' a new website suddenly emerged called yeezuswaves.com -- creating the [unofficial merchandise for the beef](https://www.trendhunter.com/trends/i-can-fix-him). West's 30-tweet rant has been transposed onto a T-shirt, along with a the word 'Swish' crossed out, with 'Waves' written beside it. The collection also includes a [plain white baseball cap](https://www.trendhunter.com/trends/syna-collection) with the same graphic. On the back of one of the shirts is an image of rapper Max B -- who Khalifa suggested West was ripping off -- scribbling over the tracklist for West's upcoming album. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 59% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Social Media Merchandise:** The rapid spread of viral feuds on social media creates an opportunity for merchandise inspired by the controversy. - **Celebrity-inspired Fashion:** The popularity of clothing lines based on celebrities' personal lives and feuds presents a disruptive innovation opportunity in the fashion industry. - **Real-time Event Merchandise:** The emergence of websites that quickly produce merchandise related to real-time events provides a new avenue for business professionals to capitalize on trending topics. ### Industries Being Reshaped - **Social Media Marketing:** Companies specializing in social media marketing can leverage the demand for viral feud merchandise to promote their clients' products or services. - **Fashion and Apparel:** Fashion brands can explore collaborations with celebrities to create collections inspired by their personal lives and controversies. - **E-commerce:** E-commerce platforms can cater to the growing demand for real-time event merchandise by providing quick and efficient production and distribution services. ## Related on Trend Hunter - [Affordable Luxury Streetwear Capsules](https://www.trendhunter.com/trends/20-dollar.md) - [Highly Affordable Fashion Launches](https://www.trendhunter.com/trends/yeezy-supply-1.md) - [Album Merch Capsule Drops](https://www.trendhunter.com/trends/dont-tap-the-glass.md) - [Rapper Merch Collections](https://www.trendhunter.com/trends/bravado-x-dmx.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Rapper-Approved Streetwear Lines](https://www.trendhunter.com/trends/true-religion-3.md) - [Rapper-Inspired Streetwear Brands](https://www.trendhunter.com/trends/p-by-gunna.md) - [Rapper-Starring Anime Apparel](https://www.trendhunter.com/trends/crunchyroll-2.md) - [Rap Group Streetwear Collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan.md)