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# Feature-Length Music Videos
The Kanye West 'Runaway' Film Centers On the Phoenix

By Meghan Young | Published 2010-10-25 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/kanye-west-runaway-film
References: [justjared.buzznet](http://justjared.buzznet.com/2010/10/23/kanye-wests-runaway-film/) & [screenrant](http://screenrant.com/kanye-west-runaway-movie-dark-twisted-fantasy-pauly-78445/)

The Kanye West 'Runaway' film in its entirety has finally been released. Hugely anticipated, it does not disappoint visually or musically in any way. Of course, there is much to be said about the plot, but considering this is Kanye's [first foray into directing and film-making](https://www.trendhunter.com/trends/apple-and-spike-jonze), this is an admirable piece.

Starring himself and [Victoria's Secret model Selita Ebanks](https://www.trendhunter.com/trends/galleria-handbag) as the Phoenix, the Kanye West 'Runaway' film is as abstract and artistic as it gets. If you have 40 minutes to spare, I suggest you check out the video above.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 5% | Activity: 18% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique)

## Key Themes

### Why This Trend Is Growing

- **Music Video Films:** More artists will create feature-length music videos as an innovative way to promote their music and showcase their creative talents.
- **Artist-as-director:** With Kanye West leading the way, more musicians will explore directing and film-making as a means to express their artistry and expand their brand.
- **Artistic Narratives:** The success of music video films like Kanye West's 'Runaway' will inspire more artists to create narrative-driven visual works in the music industry.

### Industries Being Reshaped

- **Music Industry:** The music industry can benefit from embracing feature-length music videos as an innovative marketing tool to increase album sales and streaming revenue.
- **Film Industry:** Feature-length music videos can disrupt the traditional definition and structure of filmmaking, creating new opportunities for independent filmmakers and production studios.
- **Fashion Industry:** Collaborations between musicians and fashion brands in feature-length music video films, such as Victoria's Secret in Kanye West's 'Runaway', can provide innovative advertising campaigns for fashion brands and new revenue streams for musicians.

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