# Egyptian God Jewelry The Kanye West Pyramid Ring and Horus Chain are Badass By Robyn Currie | Published 2010-07-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kanye-west-pyramid-ring References: [hypebeast](http://hypebeast.com/2010/06/kanye-wests-horus-chain-pyramid-ring/) At last night's BET Awards, the crowd marveled at the Kanye West gold pyramid ring and Horus chain. These are two incredible [pieces of jewelry](https://www.trendhunter.com/trends/pure-v) and one would expect nothing less from Mr. West. Appearing to have been made out of gold, the Kanye West pyramid ring fits over two fingers and would surely work as a mean set of brass knuckles if the occasion called for it. The Horus chain looks like a glorified bike chain with a wicked pendant. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 51% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Egyptian-themed Jewelry:** The popularity of Egyptian-themed jewelry continues to rise, creating opportunities for designers and manufacturers to explore new and creative designs. - **Bold Statement Jewelry:** The rise of bold statement jewelry, such as the Kanye West pyramid ring and Horus chain, presents an opportunity for designers to push the limits and create pieces that truly stand out. - **Celebrity Jewelry Lines:** The success of celebrity jewelry lines, like Kanye West's stunning pieces, offers a potential avenue for other celebrities to branch out into the jewelry industry with unique and daring designs. ### Where This Applies - **Jewelry Design:** Jewelry designers can take advantage of the trend towards Egyptian-themed and bold statement jewelry to create unique and eye-catching pieces that will appeal to a wider range of consumers. - **Luxury Goods:** Luxury goods companies can capitalize on the popularity of celebrity-designed jewelry lines to create exclusive collections that appeal to fans of these stars. - **Fashion Accessories:** The rise of bold statement jewelry as a fashion accessory highlights an opportunity for companies to innovate in this space with new, exciting designs that cater to younger, trend-conscious audiences. ## Related on Trend Hunter - [Gem-Studded Songwriter Rings](https://www.trendhunter.com/trends/bandana-royale.md) - [Egyptian Mysticism Timepieces](https://www.trendhunter.com/trends/ciga-design-x-series-eye-of-horus.md) - [Mythically Designed Luxe Jewelry](https://www.trendhunter.com/trends/tiffany-titan.md) - [Bug-Inspired Jewelry](https://www.trendhunter.com/trends/murder-hornet-ring.md) - [Gold-Tonal Ring Timepieces](https://www.trendhunter.com/trends/crw001g9jr.md) - [Heavyweight-Inspired Boxing Watches](https://www.trendhunter.com/trends/jacob-co2.md) - [Athlete-Backed Jewelry Brands](https://www.trendhunter.com/trends/mens-jewelry-brand.md) - [Sustainable Talisman Jewelry](https://www.trendhunter.com/trends/pyrrha-x-wicked.md) - [LNY-Inspired Jewelry Collections](https://www.trendhunter.com/trends/vivienne-westwoods-lunar-new-year.md)