# Egypt-Inspired Jewelry The Kanye West Jewelry Collection is Audacious, Just Like the Rapper By Tiana Reid | Published 2010-07-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kanye-west-jewelry-collection References: [highsnobiety](http://www.highsnobiety.com/news/2010/06/30/kanye-west-jewelry-collection-a-detailed-look/) & [kanyeuniversecity](http://www.kanyeuniversecity.com/) After the rapper's outstanding performance at the 2010 BET Awards, I had no idea what massive pendant he was wearing around his neck. Intrigued, I found out that his massive gold chain was part of the Kanye West Jewelry Collection. Inspired by Egypt, the collection features a two-finger pyramid ring and a Horus pendant. Click through the gallery for a detailed look at the Kanye West Jewelry Collection. **Implications** - In today's consumption-hungry culture, consumers often grow tired of the products and styles offered by businesses within their own culture. Such individuals are seeking out fresh and untried products. A simple way for businesses to satisfy these consumer cravings is by offering products infused with cultural flair inspired from other countries and exotic locations. Companies that provide consumers with a new experience will see big returns. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 24% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Cultural Flair Products:** Opportunity for businesses to offer products infused with cultural flair inspired from other countries and exotic locations. - **Consumption-hungry Culture:** Consumers growing tired of products and styles offered within their own culture, seeking fresh and untried products. - **Exotic Inspired Collections:** Creating collections inspired by exotic locations and cultures offers consumers a new experience and potential big returns for businesses. ### Where This Applies - **Fashion and Accessories:** Opportunity for fashion brands and accessory companies to create cultural-flair products and exotic inspired collections. - **Jewelry:** Jewelry industry can capitalize on the trend by offering Egypt-inspired pieces or collections inspired by other exotic cultures. - **Retail and E-commerce:** Retailers and e-commerce businesses can cater to the consumption-hungry culture by curating and selling unique products infused with cultural flair. ## Related on Trend Hunter - [Rapper Jewelry Brands](https://www.trendhunter.com/trends/pav-nite.md) - [Ottoman-Empire-Inspired Jewelry Capsules](https://www.trendhunter.com/trends/azza-fahmy.md) - [Travel-Inspired Jewelry Collections](https://www.trendhunter.com/trends/dean-davidsons-nomad-collection.md) - [Mythically Designed Luxe Jewelry](https://www.trendhunter.com/trends/tiffany-titan.md) - [Desert Ombre-Inspired Jewelry](https://www.trendhunter.com/trends/Desert-Ombre.md) - [LNY-Inspired Jewelry Collections](https://www.trendhunter.com/trends/vivienne-westwoods-lunar-new-year.md) - [Western-Inspired Jewelry Collections](https://www.trendhunter.com/trends/frye-x-aurate.md) - [Gem-Studded Songwriter Rings](https://www.trendhunter.com/trends/bandana-royale.md) - [Adventure-Inspired Jewelry Collections](https://www.trendhunter.com/trends/high-jewelry-collection1.md)