# Video Game Music Videos The Future and Kanye West 'I Won' Song is Now Accompanied with a Game By Megan Facciuolo | Published 2014-05-09 | Updated 2014-05-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kanye-west-i-won References: [hypebeast](http://hypebeast.com/2014/5/future-kanye-west-turn-i-won-into-a-video-game) & [kanyewest](http://www.kanyewest.com/) You can chant the Future and Kanye West 'I Won' song and mean it -- if you are winning their new [online game](https://www.trendhunter.com/trends/nintendo-and-raye) that is. The rap duo recently released the song 'I Won' in homage to their "trophy wives" Ciara and Kim Kardashian. It has been reported as being somewhat objectifying to women, but Kanye and Future definitely did not pay any attention to those concerns because they just released an [8-bit music video](https://www.trendhunter.com/trends/love-you-more) rendition of the tune. The video game features two men, who are assumed to be Kanye West and Future, sitting in beach chairs watching bikini-clad and busty women walk along the beach in-front of them. The game then prompts you to to pass out trophies and gold chains to one another and to the ladies on the beach. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Online Music Gaming:** The rise of music-based video games, like the Future and Kanye West 'I Won' game, offers a disruptive innovation opportunity to combine the gaming and music industries. - **8-bit Music Videos:** The use of 8-bit graphics in music videos, as seen in the 'I Won' game, opens up possibilities for nostalgia-driven content creation and immersive storytelling. - **Controversial Music Videos:** Controversial music video games, like 'I Won', present an opportunity for artists to push boundaries and spark conversations about objectification and social issues. ### Where This Applies - **Gaming:** The fusion of music and gaming in titles like the Future and Kanye West 'I Won' game allows for innovative experiences and potential collaborations between artists and game developers. - **Music:** The release of music video games, such as the 'I Won' game, provides a unique avenue for artists to engage with their audience and showcase their music in an interactive format. - **Media & Entertainment:** The emergence of controversial music video games, like 'I Won', creates new opportunities for content creation and marketing strategies that blur the lines between music, gaming, and social commentary. ## Related on Trend Hunter - [Music-Focused Game Collaborations](https://www.trendhunter.com/trends/daft-punk-1.md) - [Celebrity Game Crossovers](https://www.trendhunter.com/trends/kim-kardashian-fortnite.md) - [Album-Inspired Video Games](https://www.trendhunter.com/trends/cross-country-legacy.md) - [Musician-Themed Online Games](https://www.trendhunter.com/trends/fortnite-festival.md) - [K-pop Video Games](https://www.trendhunter.com/trends/bts-island.md) - [Drag Culture Video Games](https://www.trendhunter.com/trends/drag-her-video-game.md) - [Artist-Inspired Game Events](https://www.trendhunter.com/trends/lady-gaga-1.md) - [Streetwear Video Game Crossovers](https://www.trendhunter.com/trends/kawspeely.md) - [Singer-Collaborated Game Campaigns](https://www.trendhunter.com/trends/nintendo-and-raye.md)